#DigitalRoc
Digital Rochester's mission is to strengthen and grow the region's technology community through education and relationship development.
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95% of the world's customers live outside the borders of the U.S.
Don't miss the only international business conference of its kind, developed by companies in the Greater Rochester, NY region and designed to help you successfully get your share of the global marketplace.
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The Great Debate: Making Sense of Digital Marketing Service Providers
Agencies, small businesses, marketers and digital media reps won't want to miss this week's fast-paced and lively panel discussion, The Great Debate: Making Sense of Digital Marketing Service Providers. Our well-balanced panel will be providing their unique perspectives on digital marketing and advertising, and giving you ideas you'll want to implement immediately.
Every company needs a digital marketing strategy - and there is no shortage of vendors who assert that they have a solution. We will help you make sense of it all to decide what is the best solution for you or your clients.
We will be tackling all of the BIG ISSUES:
- Inhouse vs. outsource
- Managing multiple digital marketing partners
- How tactics align with business objectives
- Optimal client / agency / vendor relationships
- Do you even need an agency anymore?
- Where does social media fit in?
- Developing reports that include analytics that matter
- Search engine marketing - who should take the lead?
- Web development - marketing or IT?
- Common pitfalls - why campaigns fail
Our panel participants will be representing the publisher (seller) side, the agency side, and the marketer's (client) point of view. At the end of the debate, you will have the opportunity to vote for the winner.
Speakers:
Meg Hartman - Director, Web Experience & Social Media, Roberts Wesleyan College
Peter Platt - CEO, PSquared Digital
Stephanie Schonbrun - Account Executive, Viant Inc. (a Time Inc. Company)
Time: 7:30 a.m. - 9:00 a.m.
Where: Rochester Museum & Science Center (
map)
657 East Ave, Rochester NY 14607
Admission: $20 for Corporate Members, $35 for Non-Members
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Networking at Casa Larga
Join us for a night of networking at Casa Larga Vineyards. Enjoy a glass of wine on the patio as you listen to music performed by Fat City. Food trucks Marty's Meats and Sweet Sammie Jane's will be available for dinner and dessert.
Discounted admission as a DR guest includes your first glass of wine, beer or wine slushies.
When: June 2, 2016
Time:
5:30 p.m.
Where: Casa Larga Vineyards
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map
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2287 Turk Hill Road Fairport, NY 14450
Admission:
$5 for Corporate Members or Individual Supporting Members, $9 for Non-Members.
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