Good Morning,

 

Ever have someone give you a call and just start pitching his/her wonderful product, telling you why you should spend your hard earned money buying it right now?  Typically you have no desire for it, don't want it and, usually won't buy it.

   

How much more effective is the one who, probably not on the phone, asks questions, listens to you so as to understand YOUR needs and then makes a recommendation that fits those needs to like a glove.  Just what you were looking for!

   

Whether you are selling a product, service or an idea, whether you are in the sales business or not, understand your audience and tailor what you are selling to meet the needs of the person you are talking to.  Your chances for success will increase dramatically.

    

Jim