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Fundamentals of Social Media
The Why, What, and How for Your Small Business
You know your prospects, clients and members are active on social media. Are you asking: can social media really be harnessed for your business or nonprofit? Perhaps you're not convinced that it works - or you are, but you're feeling overwhelmed and are not sure how to get started marketing your business with social media. This webinar will show you the value of using social media to reach your customers, members and prospects - plus how it can drive repeat business from your current customers, and how it can lead to new customers, members and volunteers!
We'll take a look at the 5 most popular social media networks - Facebook, LinkedIn, Twitter, Pinterest and Instagram - and discuss: What each network is about; What to post; How
often to post; The business benefit of using each social network; We'll also look at what
comes next: what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Presenter: Kathy Hays
A marketing professional with an entrepreneurial spirit. Her 30 years as a successful marketer includes founding a digital marketing agency, serving as a director of marketing for a national accounting practice and beginning her career in the public relations division of a national consumer products company. Core strengths include development and oversight of digital marketing plans, digital communications, list administration services and data segmentation services.
When: Friday, May 27, 2016 from 8:45 AM to 12:00 PM
@ SCORE Chicago 500 W. Madison St., Suite 1150, Chicago, Il 60661
Phone 312 353 4540
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