Recruitment Marketing: How the digital age has changed the HR marketing & PR game

Companies big and small throughout West Michigan and beyond are challenged to attract and retain top talent to sustain and grow their businesses. Learn from a panel of human resource, marketing and PR professionals how they use marketing and PR strategies to build their brands as employers of choice to recruit and retain employees.

To attract the best talent — whether entry level or C-Suite — nearly every industry has had to turn to marketing and PR. Simply posting a position on Monster.com or any other job listing site doesn’t cut it anymore. Much more goes into building a brand and company culture that job seekers find attractive. Hear from our panel about their outbound and inbound recruitment marketing efforts, showcasing company culture through digital channels and more.

Please submit your questions for our panelists in advance to WMPRSA@gmail.com. 

Panelists include: 

• Cindy Brown, Executive Director, Hello West Michigan
• Mike Lomonaco, Director of Marketing & Communications, OST
• Tricia Boot, Web Marketing Specialist, Mary Free Bed 
• Josh Paskewicz, Senior Recruiter, Amway Corporation
• Others to be announced. Watch AMA West Michigan and WMPRSA websites for updates.

Please note: This is a change in program from our previously advertised topic. We apologize for any inconvenience.

FEES:
Chapter Members $25
Nonmembers $40
Students $20 

Deadline extended! Please RSVP by May 12.

Register Now!