As we talked about last month, volatility has subsided somewhat - for now. That the S&P 500 ended the first quarter essentially flat is misleading, as it hides a more than 10% drop in the first half of the quarter, and a similar recovery during the second half.
Because of these large recent market gains, and in light of an economy which is still muddling along, many analysts think that April - which is traditionally a strong month in the market - may not be so good this time around. They have been right so far.
And of course we are already starting to see the headlines about "Sell in May and Go Away." This refers to the old adage that the market seldom does well in the summer.
What should you do? Having just survived a harrowing first quarter, where your steady hand kept clients as calm as they could be, now is the time to talk to them again - this time about what looms on the horizon.
Earnings season starts this week, and it doesn't look like it will be particularly good, which could lead to more volatility. May and the summer are quickly approaching - so talk about what is likely to happen in the market during the summer months.
As always, being proactive, and arming your clients with value-added information and insight is the key to client retention.
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