Reno Welcomes You!
On behalf of Reno Tahoe USA, we are very pleased to welcome Go West Summit to northern Nevada.

Our regional geography lends itself to active lifestyle travelers. You can enjoy some of the country’s finest ski resorts in the winter, as well as stand up paddleboarding, kayaking or lounging on the beach in the warmer months. Just 40 minutes away from North Lake Tahoe, “The Biggest Little City in the World” brings a bit of the outdoors into the heart of downtown, with North America’s tallest rock-climbing wall overlooking the famous Reno Arch. 

The growing MidTown District is a great place to check out one of the country’s best new brewpubs, and have a meal of Nevada grown, raised and aged produce, meats, cheeses, wines and whiskeys. Many of the region’s fine restaurants are putting a renewed emphasis on featuring fresh, organic foods grown in the Silver State, or in nearby northern California. 

Already home to some of the best hotels, spas and special events in North America, nightlife throughout the destination is trending up as well. With two new resort nightclubs, myriad live entertainment venues and first-class showrooms for traveling entertainers, there’s always somewhere to dance the night away or duck into a more intimate setting for some local musical flavor. 

If it’s been awhile since your last visit to the region, we promise that you’re going to see some improvements. From a renewed focus on fresh, local restaurant offerings to tech industry investments of more than $7 billion, the Reno area is revitalized and poised for future growth. 

I am excited to welcome you Reno Tahoe USA at this special time in our evolution, and I’m hopeful the Go West Summit proves to be a transformational experience for you this winter.

Cassidy Boone

Opera singer, international traveler, and newest member of International Tourism Marketing (ITM) – Cassidy is ready to jump into the world of international tourism. Cassidy has had the pleasure to coordinate events and marketing over the past seven years for the University of Denver’s Lamont School of Music, Florida State University’s College of Music, City of Denver Parks & Recreation, and downtown Denver, Colorado’s own Elitch Gardens Theme & Water Park. 

Learn More About Cassidy
Cassidy Boone
What is My Return on Investment at Go West?
The visitation and financial data from our post-event survey have been processed and the results are absolutely stunning. If you weren't already convinced that Go West is an event where business actually gets done, the stats on the right will make you a believer! Additional survey results are below.

13,992 individual meetings were created by our CAMSYS appointment-matching software but many registrants found networking opportunities outside of Marketplace. Both evening events scored excellent on both food and fun but attendees were also thankful that both suppliers and buyers are always sharing shuttles, dining together, and housed at the same hotels maximizing every possible opportunity to discuss business.

90% of the respondents said the appointment process was easy to complete but a few comments made us realize we should take more time explaining this process. One person didn't realize that the red star beside a company name meant the company had registered since they had last logged in. Another suggested adding drag and drop ability to the selection process even though it already exists. 

99% of all attendees said they would return to a future Go West Summit and 98.5% were satisfied with their final appointment schedules. 

Respondents told us to leave the hour of 5-minute speed appointments where it is: At the very beginning of Marketplace.

Additional results will be shared in future newsletters but the data will provide a source for direction and positive growth. Thank you to all those who took the time to share their thoughts and information.
  • How many travelers were produced from the 2016 Summit? Results from our survey indicate that over the 18 months following Go West 2016, buyers are expected to bring 3,626,203 visitors into the US directly because of the show.

  • How much business was booked on the show floor in 2016? Buyers signed contracts on the floor worth $7,118,254

  • What is the dollar return on investment (ROI) for GWS 2016? Go West will result in a stunning $172,287,905 in business over 18 months following GWS 2016.

  • Result? $3.67 Billion USD produced for suppliers throughout Go West Summit’s history.
Supplier Spotlight
Western Montana's Glacier Country
Set against the backdrop of Glacier National Park, two Indian reservations and scenic wilderness areas is Western Montana’s Glacier Country . Within our expansive terrain, you’ll find pristine rivers, wildlife, natural hot springs, glacial-carved peaks and Flathead Lake—the largest freshwater lake in the western United States.

Anchoring the region is the Crown of the Continent—Glacier National Park—where visitors can take a scenic boat ride, ride the Going-to-the-Sun Road on a red bus tour or learn about the park from the perspective of the Blackfeet Tribe on a Sun Tour. But that’s not all. In the midst of our scenic places are charming towns and a perfect combination of culture and history, with offerings that include pow wows, the Lewis and Clark Trail and historical museums.  

Complementing our outdoor attractions and activities are stunning mountain lodges, cozy family inns, downhill ski resorts, working and luxury guest ranches (home to both cabins, lodge rooms and glamping tents) and cozy bed-and-breakfasts. Getting here is easy, with two international airports that welcome direct flights from six key markets, providing a smooth start to adventure in Montana.

Learn more about Montana’s Glacier Country and sign up for our tour operator newsletter here.
2017 Registration Details
BUYER
Primary Delegate: $345

SUPPLIER
Primary Delegate:
Early Bird: $2,295 Standard $2,495

PRIMARY REGISTRATION PACKAGE INCLUDES
One Delegate Badge • One Set of Appointments • Reduced Rates at Atlantis Resort • 1 Breakfast, 3 Lunches, 2 Dinners • Delegate Profile Directory • “Best of the West” Itineraries • Complimentary or Reduced Adventure Day Rates • Buyers Invited to Participate in Reno Hotel Site Tour

TO ATTEND
Registration Opens: June 1, 2016
Early Bird Rate: June 1-June 15
Standard Rate: Begins June 16
Visit GowestSummit.com to register
Go West Summit
GoWestSummit.com
6420 S Quebec St. Englewood, CO, USA 80111
Go West Summit  introduces the world's top international tour operators to specialty suppliers offering tourism-related products or services in the American West. February 20-23, 2017, Go West Summit partners with Reno Tahoe USA and Travel Nevada to present the ultimate business-to-business tourism convention experience with a side of adventure!