PRINT READERSHIP STILL STRONG, BUT DIVERSITY IS KEY

According to a report conducted by NNA and reflected in an article by the Poynter Institute, more than half of newspaper audience - 54 percent (as measured by Scarborough research in 150 large markets) - still read their local paper's news report only in print.

There is an important qualifier to that finding. The 54 percent may consume a substantial amount of national news on various digital platforms, but even with the growth of print + digital access subscriptions, they do not visit their hometown paper's website.

Diversification becomes the key, not only for readership, but also for revenue. Print for those who still read the paper, digital for those who prefer their devices, and creativity in other areas to help keep the company strong. Editor & Publisher published an article last year with creative idea input from several Newspapers. (read the article)

Many of our customers don't own the papers they print. However, diversifying is just as important for them. Adding the ability to print commercial quality publications is a direction many are taking. This may involve adding UV lights and/or a sheeter to an existing line, or purchasing completely new equipment. Either way, WebPress is able to work with suppliers to find the perfect solution for your business.

Adding commercial printing to a printing firm's portfolio as a means of diversifying is mentioned in the recent News & Tech article titled "Revenue Trends Prove Mostly Positive for Newspapers" (p. 12)

To quote Tara McMeeken, Editor and Chief of Newspapers & Technology:

"My response to these never-ending predictions of print's demise is generally a comment on the resiliency and inventiveness of this industry and the people in it." She speaks further of an "air of positivity that's returned to this industry, particularly over the past year or so..."

(Newspapers & Technology July/August 2014)

How has your company demonstrated resiliency or increased your readership?

Click HERE to tell us about it in the User Group!

WebPress sends congratulations to
The Mountain Mail (Salida, Colorado).

We are pleased to have a role in your printing success, and congratulate you on reaching your 135th year! Read the article here.

NOTE: The "New discussion" links appear once you are signed in. They

can be found on the home page and in each category section.

Don't forget to "Join This Group" by pressing the black button on the home page after you sign in. (That's a one time thing...if you can see your name on the "Members" page...you have already pressed the button.)

Options for signing in to the User Group:

From the User Group itself:

Click Sign In (opens a new page)
Click the Down arrow
Click "Forms Authentication"
Type in your user name & password
Hit the sign in button to go to the User Group home page.

From our Website:

Click "User Log-In (at the top)
Click the big "Sign In" button
Type in your user name & password
Hit the sign in button to go to the User Group home page.

Please call or E-mail Gail Sampson if you have problems with either method.

JULY 2014

Safety Reminder:

ALWAYS put the press on SAFE when making adjustments or doing maintenance work.

Always disconnect the main power switch before doing any electrical maintenance work.

The RED STOP / SAFE push button should always be pushed IN at the folder push button station and the push button station closest to the area where the work is being done, even though a SAFE button may already be IN at another area.

ALWAYS disengage the unit clutch when working around rollers, cylinders, gears, and other mechanisms which can be rotated.

(excerpt from Atlas Pressman's Manual)

Click here to access and download Pressman Manuals