Marketing Campaigns That Drive Action

Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit.

Email and Social Engagement Campaigns That Drive Action

Simple strategies to make your email and social marketing more effective

At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.

Attendees of this presentation will learn:

• The different types of newsletters

• What to write about in your newsletter or announcement and how to consider using images

• Subject line best practices, and when to send your newsletter

• The importance of understanding how connected email and social media are…they have to be done together.

• What types of additional tools might be useful

Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

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About Your Instructor

R. Pamela Adams Alexander is a technology strategist, trainer, speaker, author and the owner of BizLynks Consulting Group, LLC, an Atlanta-based technology consulting firm. Pamela is also the Executive Producer of BizLynks TV Network, an online channel offering business internet TV shows featuring dynamic programming designed to inform and educate entrepreneurs, small businesses, associations and non-profits. With a career that spans over 20 years in Information Technology and Internet marketing strategies, explaining the technical to the “technically-challenged” is what she does best. Pam served as the GA Regional Development Director for Constant Contact from 2007 - 2011, and during that time, presented to over 14,000 seminar and conference attendees. She continues to provide email marketing workshops, speaks regularly at conferences. She has designed programs and trained numerous small businesses, entrepreneurs, associations and nonprofits on how to enhance and improve their businesses through innovative and affordable Internet marketing strategies. In keeping with her tagline, Linking Technology to Business Growth, Pamela's mission is to help businesses increase their productivity and sales through the effective use of technology. Full bio: www.RPamela.com