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Marketing is vital throughout a business to give you direction, to help you to set goals/objectives that will contribute to your success, and to ensure that everyone involved is focused on the same targets. This workshop will cover effective and strategic utilization of pricing, promotion, product planning, distribution, and marketing on the internet to give you a competitive edge.
Will discuss:
1. Strategic marketing: How to plan for success
2. Your operating environment: Know your constraints
3. Market research: Who is your customer and where is your
target market?
4. Relationship marketing: Customer relationship management
5. Advertising and public relations: How do you make yourself and
your product known?
6. Pricing strategies: Are you providing value to your customer and
still making a profit?
7. Distribution channels: How to make sure your product/services
are available to your customers
8. Sales and selling strategies: How do you convince your
customer to buy from you?
9. E-Commerce: Learn the basics of internet marketing and social
media
10. Revenue projection: Calculate what, when and how much you
are going to sell
11. Marketing costs and budgets: How much money should you
invest in marketing?
12. Monitor and measure: You cannot manage what you can't
measure
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Bruce Montgomery