December 2014

 

It's pretty comfortable on the pool deck. We get to relax in a chaise lounge, soaking in the warm sun, taking in the scenery. Maybe somebody will even bring us a fruity drink with an umbrella in it.


 

It's pretty comfortable being a consumer. It doesn't take much energy to absorb while somebody else creates and produces; to catch while the other guy or gal pitches.

 

It's pretty comfortable being a critic. Where's the risk in pointing out the shortcomings of the innovator and the failings of the artist?

 

It's pretty comfortable being a cheerleader. Not much chance of injury as we watch those in the arena from the sidelines and shout enthusiastic words of encouragement.

 

Of course nothing meaningful actually gets done through observation. Knowledge of a problem doesn't solve the problem. Cheerleaders don't win the game.

 

Let's face it: there's no shortage of people hanging around the edge of the pool.

 

What we need is more of us willing to take the plunge.

 

I hope 2015 is the year we all muster the courage to dive in. See you in the pool.

 

Happy holidays.

 

 

Steven Dennis

President & Founder
Winning in an omni-channel world
 
SageBerry helps multi-channel retail and luxury brands design remarkable customer-driven growth and marketing strategies. 

SageBerry was founded by Steve Dennis, former Senior Vice President of Strategy & Marketing for the Neiman Marcus Group. His prior experience includes senior leadership positions at Sears/Lands' End and Booz & Co. He is President of the DFW Retail Executives Association, Board Chair-Elect of Social Venture Partners-Dallas and serves on the Advisory Boards of Invodo, Nectarom, VentureSpur and Education Opens Doors.

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