October 9, 2014

Web-Exclusive Feature

Walking the walk: Carbon 101 inspires businesses to shrink carbon footprints

The conference presented case studies and other useful information to help businesses go green.

IB Gallery

Hoping for 100 wishes

On Sept. 27, Hausmann-Johnson Insurance held its first Kaden's Wish Tailgate before the UW football game and raised $31,155 for Make-A-Wish.
View Photos

Business Report

> Sun Prairie company to expand, add 200 jobs

> Dean Health Plan joins health exchange group

> Phoenix Labs gets $3 million Army contract

> Local law firms merge

> Vehicle sales up in September

40 Under 40: Application Deadline Nov. 14

Next March, IB will announce its 2014 class of 40 Under 40 business and community leaders, and Nov. 14 is the deadline to be considered for this honor. If you think you have what it takes to make next year's class, please fill out the 40 Under 40 survey today.

Blogs

Bring It! A conservative blog by David Blaska

Koch Brothers take over Philadelphia schools!

It's All About Content By Thomas Marks

Don't hesitate to put the 'e' in your next book

Open Mic A guest blog by Pat Moran

New technology protects small businesses and customers from fraud

Inside Wisconsin A business blog by Tom Still

Stagnant federal spending on R&D could lead to big problems later

Open Mic A guest blog by Robert Haworth

Economic update: U.S. economic growth continues, but the pace slows

Registration for the IB Expo & Conference
keynote presentation ends on Oct. 15!

Personal branding is unavoidable. Often within the first few seconds of meeting someone, you are being sized up with associations and beliefs that can either strengthen or weaken trust. Some of this is outside your control, but there are a number of ways you can influence a positive response. Define your brand at the IB Expo & Conference on Oct. 22 with marketing expert Jim Signorelli, who will give a keynote address titled If You Have a Birth Certificate, You Are a Brand. The author of StoryBranding and CEO of eswStoryLab, Signorelli draws on 30 years of industry experience with clients such as Citibank, General Electric, and McDonald's to teach you to develop a personal brand that is authentic, memorable, and persuasive. Tickets are just $25 each.

IB Poll

How would you characterize the Wisconsin gubernatorial campaign so far?

A. Fairly clean

B. Pretty dirty

C. No better or worse than usual

To cast your vote, click here and then scroll down to the IB Poll on the right-hand side of the page.

_______________________________________

Results from last week's poll question:

GDP growth for the second quarter was recently revised upward to 4.6% What do you make of this?

Great news, and a sign of more robust growth to come.
51%

No biggie. It's partly pent-up demand from a slow first quarter.
49%

Celebrate six outstanding CFOs at the IB Expo & Conference

At the second annual CFO Awards, In Business celebrates top financial professionals for their fiscal leadership and contributions to their companies' growth. The awards luncheon takes place at the IB Expo & Conference on Oct. 22. Tickets are just $35 each. For a list of winners and registration information, click here.

Popular Articles From IBMadison.com

> Mary Burke may not be leading*, but she emanates like crazy

> Promega's da Vinci Center artfully blends exploration and industry

> Hey, Gov. Walker: Frothing Obamacare hatred is so 2013

> Should biotech be part of the state's venture capital program?

> Wellbe software empowers consumers

Looking to move your business?

Start your search with IB's free Commercial Real Estate Directory, featuring hundreds of new property listings updated in real time, every day. Click here to give it a try!