November 27, 2014

Coachtactics Small Business Marketing Speaker Reel

I am in video hell or bliss, depending on how you look at it. Bliss because I'm starting to get quite the reputation for being 'the coach that has great videos' and hell because like 82% of Canadian women, I hate having my picture or video taken. So here's another one I made as a Speaker's Reel during my talk last week at the Company Of Women. A special thanks goes to the wonderful testimonials from Karen Kessler, Debra McLaughlin and Caryl Ayearst. You girls rocked my world!

Drop me a line and tell me what you think of my vids, I'm so looking forward to your feedback.

Wishing you and your brand a rocking week!

Chala

How To Pick Your Brand Name

One of the most common questions I get asked by startups or new companies is 'what should I choose as my brand name'. For most entrepreneurs, it's like naming a baby with far reaching consequences and a thousand unforeseen implications.

Here's what I tell them: First figure out your niche. That means who your ideal client is and what area you're an expert in. Don't guess this, learn how to research this strategically.
Then figure out the words that your ideal client is googling to search for you online. Find out what words they use to describe the pain that they're in.
Then use those words in your brand name. The best brand names are simple and short English words that represent something about what you do, such as Staples or ToysRus.
For example, when a marketing consultant client niched in helping small food manufacturers get and stay listed in grocery stores, we picked the name 'Food Distribution Guy'. When a financial planner client niched in Divorcing Women, her brand name became Divorcing Woman. One of the most successful brand names and url for a business I know is called Stenographers.com. Sounds simple doesn't it?

Read on

Upcoming Events:

I'll Be Speaking at The Social Business Now Event

BullsEye: How to Target Your Best Customers Online

This one-day event will provide you with information on best practices in social media marketing for your business. Learn from the experts. Hear real-life examples from entrepreneurs successfully using social media tools to drive their business. Walk away with strategies, tips and tools you can use. Whether you are new to social media or have started your social media networks, this conference is for you!

Date: November 27, 2014

Time: 9:00 am-4:00pm

Location: Mississauga Central Library / Noel Ryan Auditorium
301 Burnhamthorpe Rd West
Mississauga, ON

To Register: Click here

I'll Be Speaking at The 2014 Canadian Association of Professional Speakers Convention

Meet the Motivators
(Motivators Track)

Money Mindset: Why Your Childhood Is Running Your Business

In each of these two fast-paced, inspirational sessions, four of your successful professional speaking colleagues will deliver twelve minutes of their best motivational messages.

The featured speakers for these sessions are Paula Morand, Stephanie Staples, CSP, Barry Lewis Green, Cate Collins, Dale Choquette and Chala Dincoy.

Find inspiration in their stories and see excellence in action.

Date and Time:

Part 1: Monday, 11 am - 12 noon
Part 2: Monday, 2.15 pm - 3.15 pm

Location: Hilton Toronto Airport Hotel & Suites

Cost: $895

To Register: Click here

Issue: 135

Chala Recommends:

click here to download

Get your FREE ebook

Brand Like a Celebrity

Do you want to stand out from your competitors and set YOUR biz apart from others? (and make more money!)

Simply download this free ebook and figure out how you too can have a HUGE brand with a small budget and attract loads of attention!

Introducing The Coachtactics Business Breakthrough Take Home Self-Study Program

If you've been wondering how to grow your business or you've just started your venture and are clueless about how to get clients, you need help. Marketing help to be exact. I created this special program just for you, the start up.

The Program consists of a multimedia training using audio, text and templates that include:

-How to find your ideal client

-How to package your services/products for that ideal client

-What to say to your ideal client to attract them both in person and online

-Where to find them

-How to talk to them to close the sale

In addition, the Program Offers:

*Unlimited email support

*A copy of my 2 DVD Set: Rocketfuel Your Marketing

*A copy of my book Gentle Marketing: How To Gently Attract Loads Of New Customers!

*A Clientometer kit: my own invention to increase your sales

Investment:

$997+HST (can be made into 2 payments)

Payment in full $797+HST

To find out more click here

Need A Speaker?

Looking to Liven Up Your Conference or Meeting?

I was born to speak! If you want a humorous twist to helping your audience members rocket fuel their marketing, then contact me about speaking at your next event.

Here are a few of my past gigs

Appearances:

Listen to my friend David Wojcik and I laugh through our fun interview about how easy it is to attract new business.

Click here to listen

David Newman and I having and 'interrogation'

Listen to my friend David Newman interview me about niching in an educational series called CAPS Smart Start 100

Click here to listen

Listen to my friend David Cohen interview me about niching at an event last year while I rib the audience about preferring a single's event to mine!

Click here to listen

Interview with Marketing Coach, Chala Dincoy

Watch my highly entertaining Google hangout (see Tom's pirate patch at the 36 min mark)interview with Tom Gray and Susan Crossman about my take on marketing.

Ep. 15 Chala Dincoy of Coachtactics.com Interview with Mark Latimer

Watch my interview with Mark Latimer about the mistakes small business owners make in marketing their biz.

Jim Pagaimtzis interviewing Chala Dincoy on niche marketing strategies

Watch my interview with Jim about niching at the Toronto Job Fair at the Metro Toronto Convention Centre (turn up your sound of invest in some hearing aids for this one!)

My friend Barb (in red shoes) and I at her event

Hear my friend Barb Stuhlemmer interview me about what else...Gentle Marketing! She's such a sweetie and a sharp cookie.

Click here to listen

See My Interview on RogersTV

Listen as David Wocjik and I do an interview on his show InBusiness on Rogers TV.

Click here to watch!

small business how to introduce yourself

Watch my video on
How To Introduce Yourself

Are you confusing people when you introduce yourself and tell people what you do? Here's some advice.

Click here to watch the video!

Watch A Testimonial

Patti Pokorchak Small Biz Sales Coach Testimonial for Chala Dincoy Speaker

Watch what my friend Patti Pokorchak had to say about my speech at the Groyourbiz retreat

Chala Dincoy-Flajnik

Coachtactics

website www.coachtactics.com

email [email protected]

phone 416 258 3986