July 3, 2014

Web-Exclusive Feature

Purple Cow Organics doing its part
to enrich the earth

The local food movement has exploded in recent years, and this area business stands to benefit.

IB Gallery

Young leaders hit the heights

CONNECT Madison, a young professionals group for emerging leaders, held its June meeting at the penthouse of the US Bank Building.
View Photos

Business Report

> Report: Most states still have fewer jobs than before recession

> USPS consolidation to affect Madison

> East side Sentry closing

> Stoughton Trailers buys Oklahoma company

> Roundy's distribution center closing

If You Have a Birth Certificate, You Are a Brand

Personal branding is unavoidable. Often within the first few seconds of meeting someone, you are being sized up with associations and beliefs that can either strengthen or weaken trust. Some of this is outside your control, but there are a number of ways you can influence a positive response. Define your brand at the IB Expo & Conference on Oct. 22 with marketing expert Jim Signorelli, author of StoryBranding and CEO of eswStoryLab. Signorelli draws on 30 years of industry experience with clients such as Citibank, General Electric, and McDonald's to teach you to develop a personal brand that is authentic, memorable, and persuasive.
Register now and save 20% with code EARLYBIRD20

Blogs

The Bottom Line By Thomas Boudreau

Tips for effective injury prevention
and claims management

Small Business, Big Ideas By Jean Willard

New business repair regulations:
When is a repair actually a repair?

Open Mic A Get Fit Challenge blog by Jen Brydges

Get Fit challenger takes healthier approach to second fitness journey

IB Poll

Do you agree with the Supreme Court's decision in the Hobby Lobby case?

A. Yes. Business owners' religious freedoms need to be protected.

B. No. Women, not their bosses, should have the final say on their own health care decisions.

To cast your vote, click here and then scroll down to the IB Poll on the right-hand side of the page.

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Results from last week's poll question:

Where do you plan on spending most of your tourism dollars this summer?

Dane County or the Dells
28%

Elsewhere in Wisconsin
32%

Outside of Wisconsin

40%

Popular Articles From IBMadison.com

> The 25 most influential people in Greater Madison

> Walking back the Scott Walker story

> Rainmakers: Introducing our 2014 Hall of Fame inductees

> Dane County's clean lakes initiatives promise high ROI

> Do what I say, not what I do

Looking to move your business?

Start your search with IB's free Commercial Real Estate Directory, featuring hundreds of new property listings updated in real time, every day. Click here to give it a try!