Please Click Here to pre-register

Any company, whether it's a Start-Up or established entity, requires a Business Plan to guide its Management Team toward achieving the Growth Objectives of the Company. Inherent in its Business Plan is a detailed market assessment, that characterizes the position of the new idea/new company/established entity in the market it serves, vis a vis its competition.

The subject Workshop will in characterizing the ingredients of an effective Business Plan, including: Defining the Business's Vision-Identifying the Market Need your firm will serve.

- Offering-Product/Service

- Focus-Market Segment/Niche/Customers to be served

- Characterization of the Market Segment served

- Competition

- Market penetration-multiple growth scenarios- likely competitive 

  response

- The Risks; how they will be mitigated

- The Team comprising the Company

- Pro Forma P&L

- Initial Investment/Return on Investment

- Global Opportunities (not included in this Workshop)

A Power Point Presentation, with the opportunity to ask questions throughout the Presentation; the essence of a successful Workshop.

Aaron Lebedow is Co-Founder and Chairman of a global marketing consulting organization which served senior management of Fortune 500 companies; assessed these companies' market environments in terms of growth, technological threats/opportunities and competitive positioning. 

The consulting disciplines that were the focus of his firm were included in the development of his clients' Business Plans: 

* New Product Needs/Assessments 

* Acquisition Assessment/Divestiture 

* Market Size/Growth 

* Competitive Position/Future Strategy 

* Technology Evaluation 

* Distribution Channels 

* Product Planning/Diversification 

* New Markets/Geography Entry

SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin, or disability