Contact
Heather Jackson
Constant Contact New England
hjackson@constantcontact.com
Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, growing sales, increasing ROI, and driving repeat business and customer loyalty.
Liz Olimpio is the founder of LizBESocial. Since 2008 she has been helping small business owners maintain their brand awareness and grow their business by making social media and email marketing easy to implement, productive, and cost-effective.
Liz's family has owned a small business for over 50 years. Liz also gained valuable technical marketing experience while working for the market leader in the mapping software industry, esriŽ. She combines these skills to teach small businesses through examples, mentoring, and training. She uses the very same tools in her business that she teaches with, and with a “you can do it yourself” approach!
Sixcia Devine is a small business coach and consultant to businesses wanting to grow into new markets through social media, video, and creative content marketing. She is also author of the book “Tapping into The Hispanic Market.” Sixcia connects with companies all over the world, and she introduces her clients to innovative ways to market in this new age of socially aware consumers.
Sixcia is also the founder of Caritas Smile, a children’s charity that inspires, educates, and empowers women and children worldwide!
John is currently the Executive in Residence at the Johnson & Wales University Larry Friedman International Center for Entrepreneurship.
After graduating from Providence College, he served his country as an Army officer and was recognized for distinguished performance as the most outstanding second lieutenant commissioned in the US Army through the ROTC program nationally. He was a paratrooper, firing battery commander and later served with the Special Forces Command. After leaving military service, John worked as a labor and employee relations executive for two Fortune 100 companies before changing careers and entering the marketing communications industry. He held various positions within the media industry including VP and General Manager of a Boston based communications firm and later founded his own media company which he managed for over twenty years.
More recently, was the senior communications advisor to Governor Don Carcieri, and in 2010 ran for governor of Rhode Island - winning the primary election with over 70% of the votes. He was narrowly defeated in the general election by a 2% margin in a four way race. Currently he serves as a member of the board of directors at Operation Stand Down and as a member of the board of governors at Bradley Hospital.
An entrepreneur with over 15 years of marketing experience, Chris Ciunci is the founder and CEO of TribalVision – a forward-thinking alternative to the traditional marketing model whose objective is to help organizations market smarter. A unique hybrid of a marketing agency and consulting firm, TribalVision is uniquely positioned to serve as a dedicated outsourced marketing resource for firms in need of marketing help. As Founder and CEO, Chris oversees the firm’s strategic direction, client work and business development efforts. Chris works closely with clients, partners, and employees to develop comprehensive marketing strategies that revolve around generating new business and growing a company’s top line. In 2013, TribalVision was recognized as Rhode Island’s Fastest Growing Company over a three year period.
The author of Market Smarter: It’s time to look at marketing in a whole new light, Chris frequently speaks about marketing and brand building in today’s changing business environment, and how applying a quantitative, ROI-driven mindset can transform the marketing efforts of small and mid-sized enterprises.
Prior to launching TribalVision, Chris co-founded Keyline International, Ltd., an international trading company with offices in Hong Kong and the United States, and also served as Chief Marketing Officer at a national financial institution and oversaw a $15 million dollar annual marketing budget. Chris holds a bachelor’s degree in psychology from Swarthmore College and earned an MBA with a concentration in marketing from The Yale University School of Management. An active member of the community, Chris was selected as one of the “40 Under Forty” by the Providence Business News, a listing of young professionals who are making a difference on a local, national, or international scale.
Make Social Marketing Work For You!
Do you want to be a Digital Marketing Superstar, or at least ensure that the time, effort and $$ you spend on marketing gets you the best return possible? Join us for a morning of interaction, education and expert advice for small businesses. We will simplify digital marketing and also help you attract, nurture and engage with your customers to grow your business. You'll leave with new ideas that you can put into action immediately to make your life easier and your business more successful.
8:15-8:30: Check in
8:30 Simple Strategies for Social Media Marketing
Helping you figure out what to say and where to say it.
Presented by Heather Jackson, Director, Regional Development, Constant Contact
When it comes to social media marketing, do you feel overwhelmed? Or maybe you’re not sure if its working? In this session, we will simplify social media marketing for you; we'll show you how to find new customers and how to drive repeat business from your current customers using social media tools. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Google+ and Pinterest – and help you decide what is right for your business.
We’ll also give you valuable tips and advice on the most important piece = content; we'll look at how and what to post on social media. Remember, marketing should be fun, not painful!
9:15 Let’s Get Your Facebook Page Talking!
How to Turn Your FB Page into A Lead Generator in 4 Easy Steps.
Presented by Liz Olimpio, Founder & CEO, LizBSocial
Have any of the below thoughts passed your mind?
Who Turned Off My Facebook Page?
Is Facebook Marketing Dead?
Is it still good to be liked?
What the …should I delete my Facebook Page?
Ever since Facebook made changes to their algorithm, it’s been increasingly harder to get your posts in front of the people who like your page. Frustrating right? Are you wondering if you should continue to promote your businesses on Facebook? It’s time to stop wondering and time to start increasing your online conversations.
“Wow that sounds like a lot of work!”
“Is this just a waste of time?”
“Should I switch to another social media platform?”
All questions we have been asked over and over again by organizations and small business owners.
In this session Liz will breakdown the four steps for how you use your Facebook page as a lead generation strategy for your business or organization. Let's get your Facebook page talking!
10:00 Grow Your Business with Events: How & Why They Drive Action
Presented by Sixcia Devine, Founder & CEO SIXCIA Business
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events.
When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
10:45 Break- Networking
11:00 Q&A Panel with the Experts: John Robitaille, Executive in Residence at JWU Center for Entrepreneurship, Chris Ciunci, TribalVision plus Local Business Owners and Social Media Experts share insights, tips and advice
Moderated by Heather Jackson