November 20, 2014

You'll have to watch the video below to see my impression of George Hamilton

If you're thinking of doing videos, here's some advice-maybe don't do your own makeup, you might look a bit more (ahem) tanned than usual... I'm actually just kidding. As a marketing coach, I don't care if you look like Chewbacca in your video as long as you make one that speaks to your ideal niche and offers a solution to a problem they're having. Videos are kind of rare since nobody is willing to look like a fool (or George Hamilton) and it's easier to look perfect if you don't actually put yourself and your opinions out there.

So here's my challenge to you...when are you going to do your video to market your business?

Wishing you and your brand a rocking week!

Chala

Why You're Not Getting Clients From Social Media

Yes, you've been posting articles on LinkedIn. You've said YES to every invite on Facebook and Twitter. You have done your job so how come social media isn't doing its job and bringing you new clients? I think I might know the answer to that one. If you follow my work you can probably guess what I'm going to say: Your social media isn't working because you might not have the right business strategy.

A business strategy is just a fancy way of saying WHO you help and WHAT you help them with. A communication strategy is figuring out where to intercept these ideal clients and telling them HOW you help them over and over and over again.

For example, if your market research tells you that you have to target CEO's of multinational corporations, research shows that 53% don't even participate in social media. In that case, your communication strategy shouldn't be heavy on social media presence.

So the first order of action is to figure out what we in marketing call your niche (your ideal client target and your specialty).

Read on

Upcoming Events:

I'll Be Speaking At The Association Of Independent Consultants

Bulls Eye! How To Target Your Best Customers!

Are you stuck and can't figure out who you want for customers?

Are you worried you'll goof up and choose the wrong area & you'll lose money to your competition

The biggest headache of every small business is the advice given by every expert that they have to pick a target market. Yet it is the hardest, most paralyzing aspect of owning a business.

In this informative and case packed session, you will learn:

What are the benefits of picking a well defined niche
How to use 3 simple questions to come up with the best solution for your business
How to build a marketing plan based on this niche

Date: November 24th, 2014

Time: 6:30pm-8:30pm

Location:Microsoft Store at Yorkdale Mall

To Register: click here

I'll Be Hosting A Positive Fabulous Women Full Day Workshop

Finding the Right Niche for Your Fab Biz

Join Katia Millar and I as we spend a full day finding your niche and giving you a marketing plan around your new niche.

Date: November 25, 2014

Time: 10am-3pm

Location:

St. Paul's Bloor Street

227 Bloor Street East, Toronto, ON M4W

To Register: Click here

I'll Be Speaking at The Social Business Now Event

BullsEye: How to Target Your Best Customers Online

This one-day event will provide you with information on best practices in social media marketing for your business. Learn from the experts. Hear real-life examples from entrepreneurs successfully using social media tools to drive their business. Walk away with strategies, tips and tools you can use. Whether you are new to social media or have started your social media networks, this conference is for you!

Date: November 27, 2014

Time: 9:00 am-4:00pm

Location: Mississauga Central Library / Noel Ryan Auditorium
301 Burnhamthorpe Rd West
Mississauga, ON

To Register: Click here

I'll Be Speaking at The 2014 Canadian Association of Professional Speakers Convention

Meet the Motivators
(Motivators Track)

Money Mindset: Why Your Childhood Is Running Your Business

In each of these two fast-paced, inspirational sessions, four of your successful professional speaking colleagues will deliver twelve minutes of their best motivational messages.

The featured speakers for these sessions are Paula Morand, Stephanie Staples, CSP, Barry Lewis Green, Cate Collins, Dale Choquette and Chala Dincoy.

Find inspiration in their stories and see excellence in action.

Date and Time:

Part 1: Monday, 11 am - 12 noon
Part 2: Monday, 2.15 pm - 3.15 pm

Location: Hilton Toronto Airport Hotel & Suites

Cost: $895

To Register: Click here

Issue: 134

Chala Recommends:

click here to download

Get your FREE ebook

Brand Like a Celebrity

Do you want to stand out from your competitors and set YOUR biz apart from others? (and make more money!)

Simply download this free ebook and figure out how you too can have a HUGE brand with a small budget and attract loads of attention!

Introducing The Coachtactics Business Breakthrough Take Home Self-Study Program

If you've been wondering how to grow your business or you've just started your venture and are clueless about how to get clients, you need help. Marketing help to be exact. I created this special program just for you, the start up.

The Program consists of a multimedia training using audio, text and templates that include:

-How to find your ideal client

-How to package your services/products for that ideal client

-What to say to your ideal client to attract them both in person and online

-Where to find them

-How to talk to them to close the sale

In addition, the Program Offers:

*Unlimited email support

*A copy of my 2 DVD Set: Rocketfuel Your Marketing

*A copy of my book Gentle Marketing: How To Gently Attract Loads Of New Customers!

*A Clientometer kit: my own invention to increase your sales

Investment:

$997+HST (can be made into 2 payments)

Payment in full $797+HST

To find out more click here

Need A Speaker?

Looking to Liven Up Your Conference or Meeting?

I was born to speak! If you want a humorous twist to helping your audience members rocket fuel their marketing, then contact me about speaking at your next event.

Here are a few of my past gigs

Appearances:

Listen to my friend David Wojcik and I laugh through our fun interview about how easy it is to attract new business.

Click here to listen

David Newman and I having and 'interrogation'

Listen to my friend David Newman interview me about niching in an educational series called CAPS Smart Start 100

Click here to listen

Listen to my friend David Cohen interview me about niching at an event last year while I rib the audience about preferring a single's event to mine!

Click here to listen

Interview with Marketing Coach, Chala Dincoy

Watch my highly entertaining Google hangout (see Tom's pirate patch at the 36 min mark)interview with Tom Gray and Susan Crossman about my take on marketing.

Ep. 15 Chala Dincoy of Coachtactics.com Interview with Mark Latimer

Watch my interview with Mark Latimer about the mistakes small business owners make in marketing their biz.

Jim Pagaimtzis interviewing Chala Dincoy on niche marketing strategies

Watch my interview with Jim about niching at the Toronto Job Fair at the Metro Toronto Convention Centre (turn up your sound of invest in some hearing aids for this one!)

My friend Barb (in red shoes) and I at her event

Hear my friend Barb Stuhlemmer interview me about what else...Gentle Marketing! She's such a sweetie and a sharp cookie.

Click here to listen

See My Interview on RogersTV

Listen as David Wocjik and I do an interview on his show InBusiness on Rogers TV.

Click here to watch!

small business how to introduce yourself

Watch my video on
How To Introduce Yourself

Are you confusing people when you introduce yourself and tell people what you do? Here's some advice.

Click here to watch the video!

Watch A Testimonial

Patti Pokorchak Small Biz Sales Coach Testimonial for Chala Dincoy Speaker

Watch what my friend Patti Pokorchak had to say about my speech at the Groyourbiz retreat

Chala Dincoy-Flajnik

Coachtactics

website www.coachtactics.com

email [email protected]

phone 416 258 3986