The Coolest Games on Earth.TM
IAAPA is right around the corner, the annual International Association of Amusement Parks and Attractions will take place November 18th to November 21st in Orlando, Florida. Our booth number is 1306 and we encourage all to stop by our exhibit. We plan on previewing multiple never-before-seen games, with the latest addition to the hit Carnival Series. We are very excited to be able to show multiple new products like this. If you're unable to attend we highly encourage you to check our website as new game announcements will be forthcoming.
Whack N Win continues to be a TOP performer
Staying true to our skill game roots, Whack N Win has quickly cruised to the top of every earnings chart with its intuitive and challenging game play, designed for kids and adults of all ages. This is a game of skill and not strength! In addition if you have ceiling height restrictions that's not a problem, as we have a 9 foot version. To learn more about this new game please watch Whack N Win in action

SEGA Amusements recently visited ICE
After their recent visit to our factory in Clarence, NY, Sega provided their customers with an inside prospective about ICE. Having just returned from the ICE factory Sega's Justin Burke commented "this is a regular visit for the Sega sales team and on this occasion allowed an exclusive view of new product coming" he went on to say "ICE is a unique manufacturer in that 99% of every machine is manufactured from scratch in house." read the complete story
ICE games on location
Our products can be seen world wide, if you happen to see or play an ICE game in your travels please feel to send us a picture at [email protected]To view our photo library which is constantly being updated click here.


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10123 Main Street, Clarence, NY 14031
[email protected]  |  716-759-0370