When

Session #1 - Thursday, July 7, 2016
Session #2 - Thursday, July 14, 2016
Session #3 - Thursday, July 21, 2016
Session #4 - Thursday, July 28, 2016

1:00 PM to 2:00 PM (Pacific)

Add to Calendar


Where

Online - from your home or office.


Cost
NO charge - it's FREE!
 


Meet Your Trainers


Sydni Craig-Hart
and Wil Hart, are
multi-award winning Constant Contact Authority Local Experts, who work with small businesses, tech companies, associations and non-profit organizations to implement simple marketing strategies to meet their sales goals.

Since 2006, Smart Simple Marketing has worked with hundreds of clients in 74 different industries to help them attract new customers, increase their revenue and systematize their marketing efforts.
Known for their results focused approach to marketing they teach proven, cost-effective strategies that promote consistency, engagement and ongoing referrals.

Sydni and Wil are co-founders of Smart Simple Marketing, a full-service firm that offers coaching, consulting and "done for you" marketing services.

 



  

 

FREE Online Learning Series
"Hot Small Business Marketing Trends
You Need to Know"

Proven Marketing Strategies for Busy Entrepreneurs
 


Constant Contact Authority Local Expert Presenter: Sydni Craig-Hart & Wil Hart
Multi-Award Winning Marketing Strategists
Co-Founders, Smart Simple Marketing
Constant Contact Authority Local Experts
Constant Contact Master Certified Solution Providers

 

Series Schedule:

July 7 -  What's Working Now: The Latest Small Business Digital Marketing Trends You Need To Know   

July 14 -   How to Get More Customers With Mobile Marketing

July 21 - Set It and Forget It Marketing for Busy Entrepreneurs

July 28 - How to Save Time, Money and Effort With Your Marketing Campaigns

All sessions will be held at 1:00pm and run for approximately 60-75 minutes.

NOTE: A replay of each session will available for a limited time.

 

Who Should Attend: 

  • Established small business owners
     
  • Current entrepreneurs
     
  • Aspiring Entrepreneurs
     
  • Marketing professionals
     
  • Marketing students
     


What You'll Learn:
 

July 7 - What's Working Now: The Latest Small Business Digital Marketing Trends You Need To Know

Join us as we look at a few of the trends in digital marketing that small businesses should be paying attention to right now. We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them to help you meet your current goals.

The trends we’ll discuss include:

  • Digital marketing – it can no longer be ignored and how to get started
  • Content marketing – it’s more important than ever and what this means for your business
  • Targeting + Segmentation = Personalization – delivering the right message, to the right person at the right time
  • Mobile (experience and advertising) – What's working now
  • Decoding your data – make smarter decisions using the info you already have


July 14 - How to Get More Customers With Mobile Marketing

Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones.

In addition, more businesses are starting to use mobile devices to create marketing communications and make it easy for their customers to buy from them.

Join us for this insightful class and discover how to make mobile a part of your business.

In this session you’ll learn:
  • How to get your business found online
  • How to get more customers with mobile marketing
  • How to create interesting, engaging content with and for mobile
  • How to implement what you learn immediately

July 21 - Set It and Forget It Marketing for Busy Entrepreneurs

Do you often send the same information over and over? Do you ever forget to follow up with new contacts, customer anniversaries and birthdays?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business.

This online class will teach you:

  • The difference between automated messages and autoresponder campaigns
  • Where autoresponders can help you do better marketing communications
  • Key actions that trigger emails to be sent
  • What steps to take to design effective autoresponder campaigns
  • The “evergreen content” that works best for your audiences


July 28 - How to Save Time, Money and Effort With Your Marketing Campaigns

Metrics – can be like magic. Understanding how your audience is responding to your messages can help you to do more of what's working and less of what's not - which saves you time, money and effort!

This online class will take you step-by-step through the amazing data generated by all the your online marketing tools – and give you tips on how what you discover in your data get better results with your campaigns.

You’ll learn:

  • How email open rates and click-through reports can help you know:
    • Which of your products/services are hot, which are not, and how to test for best results
    • Who is interested in what topics – so you can focus your precious time, efforts & energy on the right people
    • The calls to action/messaging that actually WORK
    • The best times, days and ways to get the response you want
  •  How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
  • How social media engagement can tell you the topics, type of media posts, and frequency your connections really want
  • How setting goals, monitoring campaign results and applying lessons learned will continually improve your results!


Throughout the series you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”  

Join us and start to build a plan that will help you grow your food truck business by attracting more customers and increasing your sales