A blog is a natural foundation for your content marketing efforts. A blog can help you increase brand awareness and grow patient loyalty and engagement. Yet Wainscot's research found that only 40% of hospitals have a blog.

A key reason healthcare organizations do not have a blog is that marketers find it difficult to consistently generate quality content. This webinar will provide you with actionable ideas for running a successful blog whilst still having time for your other marketing projects (and even having a life too!).

Nigel Edelshain is vice president of marketing and digital media at Wainscot Media. He directs the Digital Media group's work delivering services to Wainscot's broad client base. Wainscot Media, formerly part of Dowden Health Media, helps hospitals create strategic print and digital content marketing programs. Prior to Wainscot, Nigel ran his own software business and worked in both marketing and sales roles in the technology industry. His undergraduate degree is in microelectronics (chip design) and he has an MBA from The Wharton School.