June 2016 Newsletter
|
Despite 'Doom and Gloom,' Community Newspapers are Growing Stronger
Small, community newspapers across the country are not just surviving, but-in many cases-actually thriving. Many of them have managed to dodge the layoffs and downsizing that larger papers have had to face.
Chip Hutcheson, president of the National Newspaper Association (which represents more than 2,100 community newspaper companies), said, "You don't hear about community papers going out of business. It's not the doom and gloom that major market papers face.
|
People are spending much less time on social media apps: Report
People are spending less time on social media apps, in some cases substantially less, a new study from marketing intelligence firm SimilarWeb found.
The company compared Android users' daily time spent on Facebook, Instagram, Twitter and Snapchat from January to March 2016 with the same period in 2015. The firm looked at data from the U.S, UK, Germany, Spain, Australia, India, South Africa, Brazil and Spain.
|
Facebook and Snapchat: The New Television
The next few years will see a massive shift of ads and attention from TV to mobile. A handful of companies, led by Facebook, are poised to make a killing.
In a way, the story is as simple as two fractions.
* U.S. consumers are spending one-fourth of their media time on mobile devices.
* Advertisers are only spending one-eighth of their dollars on mobile.
|
Major Google AdWords Changes Announced: Expanded Text Ads, New Local Search Ads & More
Google announced a slate of major updates and new products for AdWords advertisers in its Google Performance Summit today. Their largest advertisers and partners had a sneak peek at the announcement yesterday, and I'm excited to bring you the details on what's new!
|
Books are back. Only the technodazzled thought they would go away
At last. Peak digital is at hand. The ultimate disruptor of the new information age is ... wait for it ... the book.
Shrewd observers noted the early signs. Kindle sales initially outstripped hardbacks but have slid fast since 2011. Sony killed off its e-readers. Waterstones last year stopped selling Kindles and e-books outside the UK, switched shelf space to books and saw a 5% rise in sales.
|
WFA: Without Changes, Ad Fraud May Reach $150 Billion Annually
Ad fraud is likely to exceed $50 billion globally by 2025, according to a new report from the World Federation of Advertisers. The report said that ad fraud should be considered a form of "organized crime" and that the activity is "second only to the drug trade as a source of income."
The $50 billion figure is a conservative estimate, per the report, which advises that "without sufficient counter measures, it's easy to produce scenarios where ad fraud revenues equate to $150 billion per annum in the same time frame."
|
Banner Blindness, Viewability, and Ad Blockers
Banner blindness is the name of the phenomenon that developed in recent years where consumers simply don't see ads on websites because they, effectively, tune them out of their conscious experience of a website.
When web users scan or read through a web page, they only look at information which is relevant to them. They tune out everything else that doesn't provide them with what they need.
This tendency of users has been developed over time, as the frequency of (irrelevant) ads has grown manifold.
|
Viewability's Impact on the Effectiveness of Digital Advertising
Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time (or both more and longer)?
To find out, IPG Media Lab, Integral Ad Science, and Cadreon conducted an in-depth online study with a nationally representative panel of 9,876 adults in the United States. Participants were split into 189 test cells, and were shown a mix of ad types (standard banner, large format, and video) for different lengths of time and with different percents of the units in view.
|
Introducing Live-Plus...35-Day Ratings(!) as TV's New Normal Struggles
Television's biggest winners of the 2015-16 season are barely winners at all. The few returning broadcast series that saw zero ratings movement are considered the hits, as fractured viewing and the era of Peak TV rewrite the rules of conventional audience measurement. That's why this season might be the last judged by Nielsen's current live-plus-7-day measuring stick.
|
|
| |
|
Digital
Advertising Strategist
Need help developing a digital strategy for your publications?
to review back issues of this newsletter.
__________
|
|
