May 2014        

2014 ALA Annual Conference - a Showroom Essential

The 2014 ALA Annual Conference is Sept. 14-16 at the Omni Nashville Hotel. Attendees will have the opportunity to gather real-life tips and ideas for improving their business from fellow showrooms, build relationships with suppliers, and gain valuable advice on what to do now to grow your business and prepare for the fast-paced changes taking place in today's lighting industry.

 

Seminars to Make Your 
Showroom Shine 

 

How to Reach the Elusive Interior Design Community 

 

This year's event features a variety of seminars specifically tailored to showrooms. Editor in Chief Jenny Heinzen York and Publisher Janice Lassiter of Home Accents Today will provide valuable insight on the growing interior designer business and advise how your company can capitalize on this growth in their seminar, How to Reach the Elusive Interior Design Community.

Embracing LED Technology to Upgrade Your Image and Increase Your Sales

In the ever-changing lighting industry, it's easy to be caught off-guard by new technology. In Nashville, attendees will have the opportunity to join Nick Senofsky, owner of LED Inspirations, as he discusses LED products and challenges showroom attendees to create an organization with a culture that values learning, embraces technology, and builds trust with its customers, all while increasing sales.  

 

Using Nuts and Bolts to Sell Lighting

 

If you've ever wondered what makes market-leading showrooms winners, Jason Peterson, owner and president of Hansen Lighting, and founder and CEO of XOLights, has the answer. Peterson will deliver a high-energy seminar in which he explains how to use the nuts and bolts of business to improve your showroom and sell lighting.

 

Various social activities will also take place throughout the event. Attendees of all backgrounds can test their skills during the pre-conference golf and cornhole tournaments, mingle and enjoy refreshments at a variety of receptions, and explore the unique sights the Music City has to offer. 

 

We look forward to seeing you in Nashville!

"Going to an ALA Conference is a must. What I learn from my peers is invaluable. In an industry which is changing so dramatically, it is a perfect opportunity to learn from the people who have the same challenges as myself."
 
David Director 
President,
Connecticut Lighting Centers, Inc.

 

"I look at the Annual Conference as THE most advantageous part of being a member of the American Lighting Association."

Bruce Bellwood 
President, 
Tuthill Lighting, Inc.