The Worldly Marketer newsletter - June 2016 edition
From the Blog:
Spread the News:
The Worldly Marketer Podcast is here!
A dozen episodes, well over 500 downloads across 27 countries - and counting! As I write this, The Worldly Marketer Podcast has been available for barely two weeks and, already, the response has been overwhelmingly positive.
Here's a selection of noteworthy articles from the past month.
Trade Ready by FITT: Expanding your business into foreign markets? Your success will depend to a large extent on the level of
cross-cultural competency you develop early on in your market entry plan. In this recent article, Sandra Cravero gives five good reasons why you should build a good cultural knowledge of your target market sooner rather than later.
App Annie:Smartphones are now the primary device for a majority of Internet users around the world. Globally,
the time people spend in mobile apps has more than doubled since 2014. Emerging markets, in particular, are "fully mobile-first economies with mobile-centric consumers". More and more people - younger ones, especially - aren't going mobile, they are mobile from the start. Read more about how Mobile is Now the First Screen.
Euromonitor International:The New Consumerism is a fascinating concept that encompasses eight key global trends: the sharing economy, the circular economy, experience, buying time, trading places, frugal innovation, space for life, and the gig economy.
Euromonitor will be exploring this topic in a series of upcoming articles.
Watch the introductory video.
Tech in Asia: Did you know that
Facebook now has 142 million monthly active users in India? Read more jaw-dropping numbers in this infographic:
India's Internet in Numbers.
Social Brand Watch: You know what they say about assumptions.
Jerry Clode is a marketing and branding expert living in Shanghai. Here are his
Three Biggest Assumptions to Avoid in China.
The International Entrepreneur: Having a website means that customers all around the world can find you. Maybe some already have. If you've become an "accidental exporter", you're not alone. In this helpful blog post, Becky DeStigterexplains how to know when it's time to get proactive about your international business expansion and start planning for global customers, instead of reacting to them.
Ecommerce News Europe: Revenues from
ecommerce are expected to grow by 12% in Europe this year. The U.K., Germany and France currently account for the majority of online shoppers. However, Ukraine, Turkey and Belgium are the fastest-growing markets. "The full potential of the European ecommerce market has not yet been reached." Read the highlights of Ecommerce Foundation's just-published European B2C Ecommerce Report 2016.
Moravia Blog: According to its own data, 92% of Google Translate's translations requests are from
users outside the U.S. So which language combinations are most commonly requested? And why should North American businesses sit up and take notice? Vijayalaxmi Hegde looks at the Trending Online Languages You Shouldn't Ignore.
Content Rules:Videos are a hugely popular all around the world. But translating them into different languages for different international audiences comes with a particular set of challenges. In her most recent blog post,
Val Swisher provides
Three Best Practices for Creating Global-Ready Video for your business.
This is just a small sample of the
many current articles on international business and global marketing topics that you'll find in Verbaccino's Flipboard magazine. New articles are added throughout the week.
#HolidayHeadsUp
for June 2016
Below are just a few of the many special holidays and observances coming up around the world
