Like us on Facebook Follow us on Twitter View our profile on LinkedIn                                                                         Argo Marketing Group | 09-30-2014 | Vol.14 
5 Tips When Setting Up Customer Service For An Online Marketing Campaign
When marketers get their websites in tip top shape, create social media accounts and plan for online complaints, acquire multiple merchant accounts, develop a strong save-the-sale process, and start slow to verify all processes are functioning efficiently, they will have a solid foundation in place to launch a successful campaign.  Nicole Morgan, an Account Executive at Argo, offers 5 tips for setting up a successful customer service campaign here.

  



Related Vlog - Client Services


In this Vlog, we interview Billie Jo Caron, our Director of Client Services, and Nicole Morgan, an Account Executive.  Billie Jo and Nicole discuss the advantages of having a dedicated client services team and their day-to-day operations.
 


Industry Insights          Expert's Corner

 



A speedy resolution to a customer's problem through e-mail/phone support is the number one factor in customer service satisfaction, according to modestmoney.com.

 

Ivrsworld.com tells us why IVR usability tests must be done to quantify success of deploying IVR in this article.


Here is a great article from Matrix telling us why customers need to feel as though they're in the epicenter of an entire experience.  The customer experience drives loyalty.

Domestic-based contact centers are on the rise.  In the last 2 years, 180,000 contact center jobs have been added in the United States alone.  See why here.

In this month's Q&A, we interviewed Billie Jo Caron, our Director of Client Services. Billie Jo oversees an extensive client services division that manages many aspects of our clients' campaigns.

 

Q. Why is Client Services vital to the success of a customer service campaign?

 

A.  Campaigns can't run themselves - it takes active management.  We work very closely with our contact centers to ensure all KPIs are met.  We delve into real-time analytics and also receive hourly rollup reports, which recap the last hour of performance.  From this data, we can immediately identify any performance indicators that need improvement and take corrective action as needed.  For example...


 

Read the full interview here! 

 

What's New at Argo? 
 
ALS Ice Bucket Challenge!
 
We did it!  Click here to watch Argo's rendition of the Ice Bucket Challenge.  We involved all 3 of our contact centers and gave every customer care agent who donated $5 to ALS the opportunity to dump a bucket of ice water on their manager's head.  In total, we raised $1,000 -- that's a lot of ice!  Be sure to watch!


New Press Release: Inc. Magazine Listing!


Argo made Inc. Magazine's 500|5000 list of fastest growing companies in the United States -- again!  In 2013, we came in at #1467.  This year, we came in at #821.  We're proud of this achievement and look forward to many future years of growth. Read our press release here.


 


The Balance Between IVR and Live Agent

Our CEO, Jason Levesque, wrote an article published in Response Magazine about maintaining the appropriate balance between IVR and Live Agent.  The article can be found here.  It's worth the read!

  
 
Where's the Argonaut?

Patricia DeFosse, a Business Development Specialist at Argo, is on an epic journey traveling across Europe.  She's documenting her experiences along the way, and so far has stopped in Greece, had more adventures in Greece, and is currently trekking across Italy.  We've been tracking her movements through this special blog series titled "Where's The Argonaut?", written by Tricia, as she's on the road carrying with her the Argo coin.  We'll continue posting one entry per week on our blog page.  Next up: Spain and Amsterdam.  We can't wait to see what she has to share with us!
 


Connect With Us Today!

207-482-3887
info@argomarketinggroup.com
 

 Stay Connected With Argo
Like us on Facebook  Follow us on Twitter  View our profile on LinkedIn

64 Lisbon Street, Lewiston, ME | 207.514.0744