Bugle Calls

Issue No. 1015

August 2014

The Catholic Press Association invited me to present at the annual Catholic Bob Bugle-B-1001

Media Conference which was held a few weeks ago in Charlotte, NC. I was delighted to accept.

The title of the presentation was "Diocesan Publication Websites and the New Evangelization".

The August issue of "Bugle Calls" draws heavily from this presentation, and focuses on what's working and what isn't regarding diocesan level communications. We'll also discuss the important role diocesan publication websites can and indeed must play in combination with print and social media as part of the New Evangelization efforts both inside and outside the Church.

As always, we welcome feedback from our readers including suggestions for future topics. We hope you find value in receiving "Bugle Calls", and encourage you to forward a copy to a friend, acquaintance or business associate so they can benefit from the information as well.

"A High Tide Raises All Boats" as the saying goes. As each of us work together and share our knowledge and experience, we and our organizations benefit.

Warm Regards,

Bob Bugle

Bugle Media Services | Ph: 410-420-1144

Diocesan Publication Websites and the New Evangelization

By Bob Bugle

Bob Bugle-B-1001 Over the course of 2013 we surveyed all 152 diocesan publications in the United States that accept advertising in order to determine which of them also have a website that accepts advertising and can provide proof of performance. During this time I also reviewed research contained in the report from the Center for Applied Research in the Apostolate (CARA) titled "Catholic New Media Use in the United States", 2012.

Having gone through this process, I became acutely aware that the larger questions went well beyond which diocesan publication websites accept ad placements and can provide proof of performance. What percentage of Catholics are reached on a diocesan level via diocesan owned media? Where in the list of priorities does/should the Church's communication efforts rank?

I'll be glad to forward a complete copy of the presentation to anyone requesting it.

Here are some of the highlights:

Learn More �

Using the New Media for the New Evangelization

From: United States Conference of Catholic Bishops

Bishop John Wester, Chair Communications Committee Address Given at the USCCB General Assembly Meeting, June 2012

The past twenty years have been a dizzying series of breakthroughs and game-changing advances in communications. Our modern world is simply not the same.

Points from address:

Twenty years ago, there were fewer than one thousand Internet sites.
Today there are perhaps 650 million of them.
The truth of our faith has not changed. Our Tradition-capital "T"-has not changed.
But the people of our dioceses are living in a new world.
The communications future that we were promised long ago is here right now.

Learn More �

Top Web Design Trends In 2014 -a fast and VERY worthwhile read!

From: Forbes Online

This week, we have taken it upon ourselves to outline and explain the most important trends in web design for 2014. The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and storytelling design.

Learn More �

I Built My Website - Now What? 5 Tips for Marketing Your Website

Posted By Irina, Webs.com

How to market/promote your new website

So you followed all the advice and created a website for your business, now you are wondering how it will generate more leads. Like any great business resource your website won't work magic on its own, it requires care and feeding. Creating a small business website is only the beginning.

5 Tips for Marketing Your Website:

1.Get Visible

Optimizing your site is the best way of letting search engines know what you are all about, and the best way to get them to send you relevant traffic which means more customers.

Learn More �

Feedback:

"I am glad to be a regular recipient of "Bugle Calls". I find them to be very supportive and energizing. Thank you for putting the time and effort into sharing all this with us. May God bless you for your generosity!"

Richard Joseph Lafond Jr.

Display Advertising Director

Rhode Island Catholic

"Bugle Calls takes me away from the busy day and reacquaints me with the basics of sales, marketing and life. For example, I'm a big fan of motivational materials, so revisiting Steven R. Covey's "7 Habits of Highly Effective People" has been very helpful. Keep up the good work!"

Frederick C. Limke,

Advertising Director
Franciscan Media

As always, we welcome feedback from our readers including suggestions for future topics. We hope you find value in receiving "Bugle Calls", and encourage you to forward a copy to a friend, acquaintance or business associate so they can benefit from the information as well.

A High Tide Raises All Boats" as the saying goes. As each of us work together and share our knowledge and experience, we and our organizations benefit.

Bob Bugle

Bugle Media Services | Ph: 410-420-1144

Bugle Media Services specializes in Catholic Sector Marketing & Healthcare Sector Recruitment Advertising.

Bugle Media Services' Catholic Marketing Division offers businesses and Church-related organizations the opportunity to reach out to millions of desirable adult consumers across the United States, Canada and the UK via 500+ Newspapers, Magazines, Websites and Radio Stations reaching 43+ Million adult consumers.

Bugle Media Services' Healthcare Recruitment Advertising Division offers Hospitals and Universities the opportunity to recruit Specialists via ad placements in 100+ targeted Medical Journals and Websites.

Visit us, call 410-420-1144 or Write us today!