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Here's a project we did at the WIBN conference last week. It says "My story is getting people to focus THEIR story so they can make more money." I've been talking about focusing and niching businesses everywhere. Niching is simply the easiest and fastest way to grow your stagnant business. If your biz is growing slower than you'd like, what are you waiting for?
Wishing you and your brand a rocking week!
Chala
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Can Your Sex Life Cost You Clients?
A week after being rocked by the Parliament shooting, popular CBC host Jian Ghomeshi was fired over sex allegations about his involvement in rough play in the bedroom. He subsequently wrote a Facebook manifesto where he declared that all acts were consensual and that respecting different sexual tastes were part of human rights.
As a huge proponent of being yourself as part of your brand, I got to thinking about 'how much info is too much info' when you're sharing it as part of your personal and business brand? I mean, can you lose your business (or job) for being too open about your life?
Here are a few thoughts I came up with for those who are struggling to communicate their personal brand:
Who Do You Help
If your clients are mostly corporate or religious, is it ok to come out and reveal that you enjoy the occasional use of whips and chains in your private life? Just like with celebrities, you will appeal to a certain kind of corporation and a certain kind of client, simply because you're edgy and honest. If you will lose 100% of your clients because of your disclosure, then you'd better have market intelligence that says that there is a viable niche of clients who will hire you for being edgy before you spill the beans. You can't expect everyone to be on board (sadly) and can't blame them for not being a fit with your brand.
Why Do It
When it seems like a risky proposition and potentially embarrassing to boot, why would you want all your dirty laundry to hang out as part of your marketing platform? Because it actually helps people who are in the same situation connect better with you. It humanizes you and makes you more accessible. Most people are walking through life pretending to think and do things because it's the accepted norm. When you stand up and say 'I'm different', you earn trust and respect.
Read on
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I'll Be Speaking At The Company Of Women
Why you hate to sell and how to get over it
Sadly 80% of Canadian businesses fail in the first five years and that one of the biggest reasons is that biz owners just hate to sell. In fact not only do many women hate to sell but that they don't know how to sell.
Chala is going to teach you about:
- How your early upbringing is actually responsible for your income today
- How sales most definitely isn't the same thing as marketing and why it's critical you know this
- What to actually say to yourself and to prospects to get high paying clients
Date: November 18, 2014
Time: 9:00 - 11:00 am
Location: Verity Club
111d Queen Street E
Toronto, ON
Cost: $22 for members
$27 for non-members
For more info: click here
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I'll Be Speaking At The Association Of Independent Consultants
Bulls Eye! How To Target Your Best Customers!
Are you stuck and can't figure out who you want for customers?
Are you worried you'll goof up and choose the wrong area & you'll lose money to your competition
The biggest headache of every small business is the advice given by every expert that they have to pick a target market. Yet it is the hardest, most paralyzing aspect of owning a business.
In this informative and case packed session, you will learn:
- What are the benefits of picking a well defined niche
- How to use 3 simple questions to come up with the best solution for your business
- How to build a marketing plan based on this niche
Date: November 24th, 2014
Time: 6:30pm-8:30pm
Location:Microsoft Store at Yorkdale Mall
To Register: click here
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I'll Be Hosting A Positive Fabulous Women Full Day Workshop
Finding the Right Niche for Your Fab Biz
Join Katia Millar and I as we spend a full day finding your niche and giving you a marketing plan around your new niche.
Date: November 25, 2014
Time: 10am-3pm
Location:
St. Paul's Bloor Street
227 Bloor Street East, Toronto, ON M4W
To Register: Click here
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I'll Be Speaking at the HACE Business of the Arts Conference
Made you look: What to Say so clients joyfully throw their credit cards at you
Do people look confused when you tell them what you do? Has it been months since you got someone calling you because they fell in love with your website? Are you afraid of looking pushy or sale-y when you try to tell people how you can help? Studies show that people don't like to be marketed to and don't trust sources that they feel are 'selling' them something. Wouldn't it be wonderful to know exactly what to say to your ideal clients to get them to WANT to work with you? In this session you will learn:
- Why most sales and marketing techniques turn people off and how to avoid them
- How to base your messaging on what's relevant to your audience
- How to talk about what you do in a way that attracts clients
- How to make a plan so that the message actually converts your potential clients into actual ones.
Date: November 15, 2014
Time: 9:00 am-10:30am
Location: Brampton Golf Club
To Register: Click here
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Help Me Change The Course Of The Future:
Support Future Possibility For Kids
Join Us For An Evening Of Inspiration
Possibility Thinking. Embracing an idea, confronting challenges and making big things happen, against all odds. It's a powerful concept. And it's one that should be celebrated. Each year, Possibility Thinkers who have big visions, take meaningful action and have boundless passion are honoured and celebrated at Ready, Set, Inspire! by Future Possibilities for Kids.
Each of our Honourees was chosen by you - the FPK community! At this event, they will be accepting their award and sharing with you what Possibility Thinking means to them, inspiring you to embrace the spirit of a world without limits.
Date: Wednesday, November 12th, 2014,
Time: 6:30pm - 10:00pm
Location: Bram and Bluma Appel Salon, Toronto Reference Library
Ticket Price: $130
To Register: click here
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Get your FREE ebook
Brand Like a Celebrity
Do you want to stand out from your competitors and set YOUR biz apart from others? (and make more money!)
Simply download this free ebook and figure out how you too can have a HUGE brand with a small budget and attract loads of attention!
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Introducing The Coachtactics Business Breakthrough Take Home Self-Study Program
If you've been wondering how to grow your business or you've just started your venture and are clueless about how to get clients, you need help. Marketing help to be exact. I created this special program just for you, the start up.
The Program consists of a multimedia training using audio, text and templates that include:
-How to find your ideal client
-How to package your services/products for that ideal client
-What to say to your ideal client to attract them both in person and online
-Where to find them
-How to talk to them to close the sale
In addition, the Program Offers:
*Unlimited email support
*A copy of my 2 DVD Set: Rocketfuel Your Marketing
*A copy of my book Gentle Marketing: How To Gently Attract Loads Of New Customers!
*A Clientometer kit: my own invention to increase your sales
Investment:
$997+HST (can be made into 2 payments)
Payment in full $797+HST
To find out more click here
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Looking to Liven Up Your Conference or Meeting?
I was born to speak! If you want a humorous twist to helping your audience members rocket fuel their marketing, then contact me about speaking at your next event.
Here are a few of my past gigs
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Listen to my friend David Cohen interview me about niching at an event last year while I rib the audience about preferring a single's event to mine!
Click here to listen
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Watch my highly entertaining Google hangout (see Tom's pirate patch at the 36 min mark)interview with Tom Gray and Susan Crossman about my take on marketing. |
Watch my interview with Mark Latimer about the mistakes small business owners make in marketing their biz. |
Watch my interview with Jim about niching at the Toronto Job Fair at the Metro Toronto Convention Centre (turn up your sound of invest in some hearing aids for this one!) |
 | | My friend Barb (in red shoes) and I at her event |
Hear my friend Barb Stuhlemmer interview me about what else...Gentle Marketing! She's such a sweetie and a sharp cookie. Click here to listen |
See The Wall Of Honour I Was Featured on
Leigh Mitchell of Women In Biz Network had this to say about us on Facebook: "These girls are changing the world. I am so proud to share the stage with them on October 20th"
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See My Interview on RogersTV
Listen as David Wocjik and I do an interview on his show InBusiness on Rogers TV.
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Watch my video on
How To Introduce Yourself
Are you confusing people when you introduce yourself and tell people what you do? Here's some advice.
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Watch what my friend Patti Pokorchak had to say about my speech at the Groyourbiz retreat
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