August 21, 2014

Chala Dincoy of Coachtactics.com Interview with Mark Latimer

I love clever marketers. A few weeks ago, I got a LinkedIn message from a stranger with the subject title 'Can I interview you'? Any business owner who wants exposure would be hard pressed to ignore this request. Alas, Mark Latimer, the Marketing Manager at Centre Stage AV has successfully been reaching his ideal target clients using this clever marketing technique. Watch our interview above and don't forget to do something out of the box for your own marketing the next time you're trying to reach that impossible-to-reach prospect.

Wishing you and your brand a rocking week!

Chala

What I Learned From Lady Gaga About Marketing

Yesterday, I fell in love with Lady Gaga. I must admit, I initially thought that she was a little too out there for me. Then, I watched a speaker named Jackie Huba who wrote a book about marketing lessons from Lady G speak about why she was a marketing genius who was named the top influencer of our decade by Time Magazine!

Here are the lessons she learned from Lady Gaga about marketing:

Focus On Your 1%

Forget about the 80-20 rule where you concentrate on 20% of the customers who are responsible for 80% of your sales volume. Get even more specific, down to your RAVING crazy-fanatic-would-die-for-you fans that actually make up only 1% of your customers.

Lady Gaga calls them her Little Monsters. She calls herself Mother Monster. She has created clubs and websites for her 1%. She lavishes her love and attention on these people and they love her back and bring other fans to her franchise. What can you do for your 1% that you're not doing right now?

Create A Community

When Lady Gaga wanted to create an online community for her Monsters, she didn't like Facebook, she didn't like Twitter so she paid a software company to create one for her. Littlemonsters.com allows her to directly and deeply connect with her fans. It makes them feel special and different than any other community. What can you do to create a community around what you do?

Lead With Your Values

Did you know that Lady Gaga is a staunch advocate of anti-bullying and LGBT causes, funding and speaking to support these causes with her Born This Way Foundation? Did you know that at her concert, she created colourful buses where fans who are being bullied can get counseling? People are in love with her values. Her music supports her values. Her marketing supports her values. Are you doing enough to talk about your values in your business?

Read on

Upcoming Events:

Join My Free Webinar:

Made You Look! What to Say So Clients Joyfully Throw Their Credit Cards at You

Do people look confused when you tell them what you do? Has it been months since you got someone calling you because they fell in love with your website? Are you afraid of looking pushy or sales-y when you try to tell people how you can help? Studies show that people don't like to be marketed to and don't trust sources that they feel are 'selling' them something. Wouldn't it be wonderful to know exactly what to say to your ideal clients to get them to WANT to work with you?

Register For The Made You Look! Webinar

What you will learn:

Why most sales and marketing techniques turn people off and how to avoid them
How to base your messaging on what's relevant to your audience
How to talk about what you do in a way that attracts clients
How to make a plan so that the message actually converts your potential clients into actual ones.

Date: September 2, 2014

Time: noon-1pm EST

Where: online

Investment: FREE

Register: Click here

I'll Be Speaking at The GroYourBiz Annual Retreat

My GroYourBiz ladies and I are off again to the swank Hockley Valley Resort where I'll be speaking about:

Money Mindset

How To Bust Through Your Conditioning To Grow Your Business

Did you know that almost every decision you make around finances and your business actually comes from someone else's (your parents') brain?
Did you also know that the biggest thing that's holding you back from growing your business is a set of beliefs that have been programmed into your subconscious?

What if I could show why you're allowing this to happen to your business and how to break out of it.

In this powerful and insightful talk, I will teach you:

-How the body actually becomes the mind

-What you have to do to reprogram your conditioning to change your wealth set point

-How to help prospects overcome their fear of spending at higher levels with you

Date: August 27-28, 2014

Venue: Hockley Valley Resort 793522 3^rd Line EHS, Mono, ON

Investment: For members only

Issue: 121

Chala Recommends:

click here to download

Get your FREE ebook

Brand Like a Celebrity

Do you want to stand out from your competitors and set YOUR biz apart from others? (and make more money!)

Simply download this free ebook and figure out how you too can have a HUGE brand with a small budget and attract loads of attention!

Introducing The Coachtactics Business Breakthrough Take Home Self-Study Program

If you've been wondering how to grow your business or you've just started your venture and are clueless about how to get clients, you need help. Marketing help to be exact. I created this special program just for you, the start up.

The Program consists of a multimedia training using audio, text and templates that include:

-How to find your ideal client

-How to package your services/products for that ideal client

-What to say to your ideal client to attract them both in person and online

-Where to find them

-How to talk to them to close the sale

In addition, the Program Offers:

*Unlimited email support

*A copy of my 2 DVD Set: Rocketfuel Your Marketing

*A copy of my book Gentle Marketing: How To Gently Attract Loads Of New Customers!

*A Clientometer kit: my own invention to increase your sales

Investment:

$997+HST (can be made into 2 payments)

Payment in full $797+HST

To find out more click here

Need A Speaker?

Looking to Liven Up Your Conference or Meeting?

I was born to speak! If you want a humorous twist to helping your audience members rocket fuel their marketing, then contact me about speaking at your next event.

Here are a few of my past gigs

Appearances: