May 2, 2016

Happy Derby Weekend!
Director of Member Services Position Open at KBA  

Next Friday will be the last day at KBA for Laura Cole.

"Today, it is my difficult duty to inform you that Laura Cole is resigning from her position with the KBA effective Friday, May 13th," said KBA President/CEO Henry Lackey. "Laura came to work for our association in August 2014 and has been a much needed and valuable employee for me and all of you. I am seeking to fill this valuable position as soon as possible. We wish Laura the very best in her future endeavors and thank her for all she has done for the Kentucky Broadcasters Association."
 
"I just wanted to say thank you for letting me be a part of such a wonderful organization," said Laura Cole. "It has been a privilege and an honor to work with the wonderful members of the KBA."

Henry and the executive team are accepting resumes from those interested in the position of Director of Member Services.

Click Here for the Full Job Description
Sean Luce Will Be Back In Kentucky in June to Visit Member Stations

KBA is bringing you an exclusive opportunity to have Sean Luce meet with your sales department personally at your location on-site or your station.

KBA is working with Sean to bring you personal training throughout the year. Sean is serving as a Revenue Sales Consultant to all KBA members as a member benefit in 2016. Sean will be making trips around the state to visit with radio and television stations and to meet with their sales teams and help them sell.
 
You will have the opportunity to work directly with Sean on the topics you want him to cover with your team, making sure you see tangible results. You will also receive follow up fulfillment from Sean and the KBA to make sure you see as many results as possible.
 
Sean will be in Kentucky June 13-17!  
 
If you would like to set up a personal 1 ½ hour training with him and your sales team, contact the KBA TODAY to schedule your visit by emailing kba@kba.org.
 
As time will be limited that week, visits will be scheduled on a first come, first served basis. So be sure to contact the KBA right away to take advantage of this wonderful opportunity! You can also just reply directly to this message as well!  
 
This is a FREE member benefit brought to you by the Kentucky Broadcasters Association!

RAB Monthly Sales Webinar
  *RAB Webinars are FREE for KBA Members 
 
Embracing Integration to Maximize Revenue and Results

One-Hour, Live Online Webinar

Tuesday, May 10, 2016
(11:00 am Eastern/10:00 am Central)

OR

Thursday, May 12, 2016
(4:00 pm Eastern/3:00 pm Central)

Presenter:  Brandeis C. Hall, RABGuest:  Amy Leimbach, Alpha Media

Integrating local radio assets gets you a greater share of your client's advertising dollars.  This session will present case studies and success stories of sales campaigns that used digital marketing, event marketing, and on-air marketing together to create comprehensive experiential marketing solutions.  If you want to know how to tap into ad dollars beyond the broadcast budget, this is a webinar for you.  This session is for managers and radio sellers who are creating integrated sales campaigns for clients.

RAB WEBINAR CONNECTION DETAILS

Join: 
http://rab.adobeconnect.com/integration2016/
Enter as a GUEST using your FIRST AND LAST NAME.

Audio: over computer or 800-244-2500, PIN 550122#
NOTE: AdobeConnect recommends using Internet Explorer.  If you do not have Internet Explorer, Safari is the next best.

SUPPORT:
Contact Adobe Support at: 800-422-3623. International support numbers are available at http://www.adobe.com/support/connect/connecthostedsupport.html.  To contact RAB, call 800-232-3131 or email member_response@rab.com. 

RAB Monthly Management Webinar
  *RAB Webinars are FREE for KBA Members 
 
Having Difficult Conversations

Did you miss this month's management webinar from RAB?

If so, it is okay! You can still watched the archived webinar and get a PDF of the slides by clicking here!

Sometimes performance issues, or personal issues, require you to have difficult conversations with members of your team.  In this webinar, Val Maki shares career-changing insights on reducing the tension and increasing your effectiveness; creating positive outcomes from those difficult conversations.

Presenter:  Brandeis C. Hall, Radio Advertising Bureau
Guest:  Val Maki, Emmis Communications 
FREE LBS Training!  
 
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members!  Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! 

Making Your Good Year Great
Tuesday, May 10, Noon ET.

Presented by Paul Weyland. Join this fast-paced webinar focused on enhancing your selling efforts for the remainder of the year! Advance your service levels to the max so you can get more than your fair share of your client's advertising budget. This is a must attend for every station General Manager, General Sales Manager, Local Sales Manager, Sales Pro, Sales Assistant, Production and Programming Professional. You'll be ready to go out in the field and make a difference that afternoon!


FREE LBS Training!  
 
Are you using this FREE member benefit? KBA offers access to the LBS Weekly Sales Videos free to all members!  Your station's whole sales team can have their own personal LBS accounts at no additional cost! If you need login information, simply contact the KBA and we will be glad to help you get started. Don't miss out on these wonderful trainings! 

This week's Videos: Fiercely Loyal Customers

 
Fiercely Loyal Customers: Gary Moore explains why your ability to demonstrate respect and maintain your composure is critical to developing loyal customers!

Small Market Radio Success: Paul Weyland defines the key metric for success in small markets and explains how you can make your numbers.

Account List Management Ron Steiner discusses the importance of account list management and provides a framework to help prioritize all of your accounts. This 3-video training runs 8 minutes.
In This Issue
The 2016 KBA Annual Conference will be October 10-11 in Bowling Green so be sure and mark your calendar! 
eCast Distribution
Did you know you can add all team members at your station to the eCast distribution list?

Simply send a list of all email addresses that need to be added to Laura@kba.org.
EAS Schedule
The 2016 EAS Schedule is posted on the KBA website:
Click Here!

The next required monthly test will be May 18 at 10:37 a.m. and will originate from EOC
.
Mark Your Calendar for these 2016 Events!
September 21-23
Radio Show
Nashville, Tenn.

October 10-11
KBA Annual Conference
Bowling Green
Like KBA on Facebook!
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Follow us on Twitter!
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Has your station scheduled an ABIP Inspection this year?
This is now a FREE Member Benefit.
Call the KBA office (888) 843-5221 or click here for details.
A service that could save you thousands of dollars in FCC fines.

Chris Aldridge, KBA Chairman

Henry G. Lackey, President/CEO
Have something you want included in the next eCast? Have questions or comments?
Simply contact Editor-in-Chief Laura Cole - Laura@KBA.org