e-Servicer

October 2014




The Cost of Doing Business   

By Paul MacDonald, Executive Director, United Servicers Association 

  

What does it really cost to have a technician knock on a customer's door? In every sales transaction, knowing the full cost of a service call is fundamental to setting a selling price that will lead to sustainable profits.

 

The service business today is not like the old days-it's tough to make a buck. The good news is that the appliance repair business has never been better, but the key to profit in appliance repair involves understanding the true hourly cost of running your business and knowing how efficient your operations are. Unfortunately, most service companies and dealers don't know where to start. Read More 

Back to Basics - Basic Refrigeration, Part 1   

 By Dave Bird,  Dyer Appliance Academy   

 

Refrigeration as we know it has been around for a long time. The first patent was issued in 1851.

 

In order to understand how refrigeration works, we first have to review a little science. There are currently 5 states of matter. For our discussion we will only consider 3. Those are solid state, liquid state and gas state.Read More 

Blogging for Your Business

Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

Here are 4 reasons you need to blog:  
  • Drive traffic to your website
  • Increase your SEO/ SERP
  • Position your brand as an industry leader
  • Develop better customer relationships
Drive traffic to your website:
Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.


USA Free Webinar " Blogging for your Business"
with Mark Maupin of Right Now Marketing 
Thursday October 31, 12:00pm Eastern time


On a computer, use any browser with Flash. Nothing to download.

On a phone or tablet, launch the join.me app and enter meeting code: UnitedServicers

Join the audio conference:
Dial a phone number and enter access code, or connect via internet.

By phone:
United States - Camden, DE+1.302.202.5900
       United States - Detroit, MI+1.734.746.0035
       United States - Hartford, CT+1.860.970.0010   
       United States - Los Angeles, CA
+1.213.226.106
      
United States - New York, NY+1.646.307.1990
      
Access Code   524-918-451#

Disassembling and Converting an LG DLGY Steam Gas Dryer from Natural Gas to Propane   

By Samurai Appliance Repair Man,  www.Appliantology.org

  

Samurai

Have you worked on any of these fancy new LG steam dryers with the top controls yet? Chances are that unless you do warranty work for LG, that you have not. But you COD servicers will start seeing these dryers in about a year or maybe less. These dryers come apart a little differently than the other LG dryers with the front controls that you've come to know and love. But don't you fret none 'cuz ol' Samurai will show you how to take these dryers apart with ease so you'll look like a whiz on that service call. Come with me now on a journey of Total Appliance Enlightenment™....... Read More 

Jennifer's Warranty Tip #53
By Jennifer Webert - Mid-America Service

 "Contract Companies and Manufacturers"
Warranty Tips

 

Today I read a very good article in the October 2014 edition of The Retail Observer, written by Randy Carney, the Executive Director of PSA. His article is on page 64 and is titled "Do Your Homework when Dealing with TPA's and Warranty Companies".

 

Randy raises some very good points about being very careful when it comes to the companies you and your company work with. For those of you that haven't read the article, here are his suggestions:   Read More 

4 Keys to Managing a Multi-generational Workforce   

By Michael Boyes, www.propertycasualty360.com   

 

Tim was on a destructive path, wreaking havoc in his company and spiraling out of control. He met a talented leader who saw his potential and knew how to truly engage people. He hired Tim and created the conditions for him to engage and thrive. Corporate executives and HR professionals consistently say that increasing employee engagement is a critical priority for their organization.   Read More 

 

Should I Invest in SEO or PPC?    

By Christina Kraker, www.servicersweb.com  

 

The first question we get from service companies wanting to bring in more leads via the Internet is typically: "Should I Invest in SEO or PPC?" The answer to this question, of course, isn't cut and dry. In a perfect web-world, we recommend doing both, because they both offer great benefits in unique ways. But, if your budget forces you to make a choice between one or the other, this blog will help you distinguish the difference.   Read More 

What Is Your Fool's Gold? 

By Tim Maurer,  www.timmaurer.com  

 

My son gave me a present. To be fair, I don't think it was until after he realized the gift was monetarily worthless, but I appreciated it nonetheless. It's a big hunk of the mineral pyrite, also known as fool's gold. My son's gift has value to me far beyond its function as an excellent paperweight. And, ironically, its worth to me is continually rising. It's become a constant reminder to orient my life away from that which only appears valuable and towards that which truly is. Read More 

Salvage 101: What You Need to Know

By Gary Mazeffa,  www.propertycasualty360.com  

 

There is an enormous opportunity in salvage. Industry specialists have estimated that less than 10 percent of commercial salvage finds its way to the open market. However, the salvage process is often relegated to local adjusters who are motivated to sell salvage as quickly as possible and move on to the next loss. Rather than designing solutions that cater specifically to the salvage asset type, the salvage becomes a mundane transaction following the management of the claim to the insured. Read More 
Regional Service Training Institute
Coming to a City Near You - Register Today! 
Next Up:  Phoenix, Columbia and Kansas City, October 23 & 24th  
 
This year's training will have 4 OEM's and three business management topics. A combination of hands-on-training from Bosch, Electrolux, Samsung and Whirlpool will be at the events. Learn from your peers how to increase your first call completes, calculate the cost of a service call and how to market online using social media. Registration is now open and each institute has limited registrations. Don't miss out, Register Today! Go to
www.unitedservicers.com website to register and get location details. Questions? call 800/683-2558.
Register now 2
Space is Limited


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Hey, We Moved!
USA has a new address

We moved, around the corner, seriously!!
Our new mailing address is 3501 N. Southport Ave., #199 Chicago, IL 60657. Please update your records. Same old phone number, 800/683-2558.

Contact:
Paul Mac Donald, Executive Director
United Servicers Association
3501 N. Southport Ave., Ste. 199  Chicago, IL 60657  |  800.683.2558