PRSA Chesapeake Chapter Event
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Get Marketing & PR Lessons from an Annapolis Icon
Ralph Crosby to Discuss “Lessons Learned in a Lifetime of Marketing”
Social Media is the PR Persons Ticket into the Executive Suite
Journalists are the PR persons Most Important Customer
Learn ways to navigate today’s ever-changing marketing and PR industry when Crosby Marketing Communications founder and chairman Ralph Crosby discusses his latest book, “It’s the Customer Stupid: Lessons Learned in a Lifetime of Marketing”. He will explain why journalists should be the customers of PR professionals at the luncheon meeting of the Central Chesapeake Chapter of the Public Relations Society of America. The noon Thursday, April 10, meeting in the Thomas Point Room of the Loews Annapolis Hotel, 126 West St., Annapolis is open to the public.
Crosby took his marketing and communications company from a small startup in 1973 to today’s leader in the PR and marketing industry, with countless award-winning local, regional and national campaigns. Crosby is ranked as the # 3 agency in the DC area. He credits his success in continuing to merge new platforms, such as social media, with traditional practices, but, most importantly, by keeping the focus on the customer. He believes that success starts and ends with the customer, not with products and services. He makes a strong case that PR people should consider journalists one of their most important customers.
In most operations, the public relations and marketing team handles social media, and Crosby says CEOs recognize the growing importance of social media – and, therefore, public relations and marketing teams – to the success or failure of an organization. “Its our chance to sit at the table with the CEO,” Crosby said. He believes social media should be part of an integrated marketing campaign, but marketers still need to abide by the traditional marketing practices. He knows some marketers think new formulas are needed, but Crosby says in his book, “As you undoubtedly are aware by now, while I revere many marketing gurus, I don’t always agree with them.”
His talk will offer stimulation, thought and guidance on what’s next for the public relations and marketing profession, but should also be of interest to anyone in business who is vying for customers in today’s economy.
Reservation Information - Please register by Monday, April 7, 2014
Reservations include lunch and online payment through PayPal can be made through the link below ($25 for members and $30 for non-members). A free copy of Ralph Crosby's book will be available to the first 20 registrants.
Parking Information
Loews Annapolis Hotel has arranged for discount rates of $8 for self parking and $10 for valet parking for all attendees. Parking also is available at the Knighton Garage, a block west of the hotel at the corner of Colonial Avenue and West Street, where parking is $3 for two hours and $5 for three hours and in the metered lot on Larkin Street, which is off City Gate Lane, across from the hotel.
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