Last week, Jim came across a trade publication that really resonated with us, and while it was targeted at coffee and chocolate specifically, it applies more broadly to much of the food many of us consume every day. The article, found HERE,  is entitled "The craft coffee trend: it's pricey, but farmers aren't getting rich". The title seems to say it all, but it doesn't. Because it's not just the farmers. We know a lot of roasters, and cafe owners, and none of them are getting rich, either.   

One of the things we hear frequently is "why does it cost so much?" - the fact of the matter is that even at $16 per pound (our average price), which translates to about $0.45 per serving, specialty coffee is a bargain. This is especially true when you consider the rise of the dominant format in the nation right now: single serve. K-cups, and to a lesser extent Nespresso. At $0.62 per serving, not including shipping (an average I just calculated with the top 9 results of an Amazon search for K-cups), they are growing like wildfire.