July 2014 - In This Issue:

                        Dear Valued Reader: 

We hope you find our monthly newsletters valuable. As we look to continually improve, we would appreciate if you can complete a brief 4-question survey so that we can learn more about the types of research topics, peer insights, and Hanover work you would like to see more of in future newsletters.  

The survey results will not be shared and are being gathered for the sole purpose of strengthening the value of our newsletters to our readers.

Recent Blogs
Why Coordination is a Crucial Component of your Funding Strategy
Strategies to Shape the Future of Institutional Research Offices
How Starbucks, "Paying it Forward," and Shifting Financial Models are Contributing to the American Dream
Most Downloaded Reports
Popular and High-Growth Degree Fields
Analysis of Tuition Pricing Strategies
3 Integral Steps - How to Use Research to Shape Your Strategic Plan
Business Models for Online Higher Education 

OUR HIGHER ED PARTNERS
Hanover Research partners with hundreds of higher education institutions globally. Our staff works directly with senior leadership teams to answer their most pressing challenges. 




Our Partners Include:
  • Community, Technical and Polytechnic Colleges
  • Baccalaureate Colleges
  • Master's Universities
  • Research Universities
  • Special-Focus Institutions
  • System Offices
  • International Higher Education 

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Hanover Research is a global market research and grant writing firm providing knowledge support to higher education institutions. Through our unique, fixed-cost model we provide customized, timely, and authoritative research and grants solutions enabling our clients to make informed decisions, identify and seize opportunities, and heighten their effectiveness. 
Why Marketing Strategy Matters 
in Higher Education

Colleges and universities are increasingly hooking in students with powerful and memorable branding messages, as students deliberate their enrollment choices - bringing brand and marketing to the forefront as administrators strive to appeal to an ever-increasing and diverse student base. By crafting, presenting, and managing a unified brand message, experience, and environment, institutions can achieve a significant competitive advantage when recruiting and retaining top student talent. 

 

Read Full Article

Included: Access to full report Trends in Higher Education Marketing, Recruitment, and Technology
Hanover Research in International News


 

Julie Hare, Editor of the Higher Education Section of The Australian, recently published two articles based on Hanover Research's reports. The publication is Australia's leading national news brand, reaching over 3 million readers daily.   

Follow The Australian's higher education news here

 

Peer Insights: Featured Reports
Access exclusive reports recently completed on behalf of our higher education partners

Higher Education Branding and Public Relations

To compete amongst peers, attract top student talent, and secure funding, institutions need a recognizable brand that both informs the public about its mission and encourages prospective students to place their trust in the institution. However, following the traditional branding methods employed in the corporate sector may not be the answer to achieve this clear strategic vision. This report investigates the factors that contribute to strong institutional brands, outlining how to establish, manage, and market your institution.

 

Tuition and Financial Aid Incentives for Improving Graduation

Can innovative tuition models and financial aid incentive programs increase students' four-year graduation rates and improve the affordability of a college degree? Hanover Research investigates this question, considering how high tuition-high discount versus low tuition-low discount approaches impact a student's choice to enroll and matriculate at an institution.

 

Popular Programs for International Students

Overseas enrollments by students from Asia represent 52% of all international student enrollments worldwide. With international student participation at Australian and U.S. institutions growing, a need exists for administrators to understand and appeal to this emergent student population. This report identifies popular programs for international students through an investigation of global enrollment and competition trends, then segments the popularity for overseas education by specific program demands and regional enrollment trends.

 

What Research Would You Like to See More of? 


Each month, we select key reports that
we believe will be relevant to our readers.
If there is a topic that is particularly
meaningful to you, e-mail us at info@hanoverresearch.com, and we will
either provide a relevant report or connect you
with one of our higher education research experts.