July 23, 2014

B2B - Check,  B2C - Check, 

H2H - Check Plus!

Brands often try to categorize themselves into segments, either B2B (business to business) or B2C (business to consumer). With the rise in social media however, a new segment has gained attention, H2H (human to human). This term was coined by Bryan Kramer, Social Media Strategist and CEO of PureMatter. According to Mr. Kramer, we live in a time when emotions are high because they're publicly shared and displayed in social media. Whether positive or negative these emotions are out there for the world to see, and this sharing our feelings with each other builds connections, which equates to relationships.

At the core of all social media is people talking to people, and talking to them in a way they expect and understand. More and more, brands are trying to behave like people, trying to distance themselves from being seen as institutions and more like companies that value their customers as individuals. While this may seem like common sense, many businesses don't do it. They segment themselves and try to use big words and ideas to make them sound smarter, when really all people need and want is to feel connected...read more
Bullets
  • Of the 2.4 million new jobs added to U.S. payrolls between May 2013 and May 2014, 53% were filled by men and 47% by women. During this time, women were most likely to be hired for positions in Professional and Business Services (324,000 new hires), Education and Health Services (267,000), Leisure and Hospitality (204,000), and Retail Trade (184,500). Industries hiring the most men for new jobs during this time included Professional and Business Services (311,000), Leisure and Hospitality (187,000), Construction (172,000), and Retail Trade (132,900). (iwpr.org)  
  • Search-based advertising continues to drive online ad sales, accounting for 43% of all online sales in 2013. down just slightly from 46% in 2012. (iab.net 
  • 51% of millennials have an Instagram account and 42% use Snapchat, according to a March 2014 survey by Ypulse. When it comes to daily use, photo-focused social applications are more popular than their word-focused competitors. 31% of millennials post on Instagram on a daily basis, while 29% tweet every day. (Marketing News)
  • Most owners of tablets (81%) and smartphones (79%) use their devices to search for information on local businesses, according to Neustar. Nearly all computer users (96%) do local searches on their laptops/desktop PCs. More than three-quarters of local searches made on mobile phones/smartphones result in purchases, the majority within a few hours of searching. More than six in 10 local searches made on tablets and computers result in purchases. (Nuestar
  • The majority of U.S. consumers-both with and without multichannel TV service-watch TV series online via streaming, according to Centris Marketing Science. Three-quarters (75%) of those who don't subscribe to multichannel services stream TV series at least once a month, as do 56% of those who do subscribe to multichannel services. (Centris Marketing Science; 610-994-8310)
In This Issue
UPCOMING EVENTS

Inc. Women's Summit

Thursday, September 18th 

Dreams Downtown Hotel
355 West 16th Street
New York, NY 10011 
Join some of the world's most influential entrepreneurs at the Inc. Women's Summit where you'll connect with other business owners, hear inspirational stories, and learn valuable tactics you can use in your own company. You don't want to miss out on this transformative one day event...read more
 
MIT Technology Review EMTECH

September 23rd-25th 

MIT Media Lab 

Cambridge, MA

Examine dramatic advancements in the field of neuroengineering, the emergence of the Internet of Things and new computing platforms driving the next wave of connected devices, and emerging technologies focused on providing clean energy and food for 9 billion people...read more  
 

 

Public Relations Society of America 2014 International Conference 

October 12th - 14th 

2660 Woodley Road, NW 
Washington, DC 20008

The PRSA 2014 International Conference focuses on the evolving techniques, trends and technologies, helping public relations professionals fearlessly take the lead in today's demanding business environment...read more

 

2014 International Association of Business Communicators Southern Region Conference

October 15th - 17th
AT&T Executive Education and Conference Center

Austin, TX 

The Approaches Organizations Employ to Tell Their Stories in the New Global Media Environment will be the topic of international communications industry guru Tom Mattia, the opening keynoter at the 2014 IABC Southern Region Conference. Susan Saurage-Altenloh will speak on the subject of Bamboozled or Just Buried by Big Data? ....read more 

 

FROM THE BLOGS

FACTISTICS - Ten Great Public Health Achievements in the 20th Century

"What is public health?" Ask the average American and the likely response is "healthcare for low-income families." While a large part of public health is promoting healthcare equity, quality and accessibility, the real answer is that public health is the science of protecting and improving the health of families and communities through programs of healthy lifestyles, research for disease and injury prevention, and detection and control of infectious diseases.... read more 
ON THE HORIZON
FUTURES REPORT
Oilfield Workers Testing Google Glass
Mind-blowing Predictions from Big Thinkers
Finding Intelligent Life Beyond Earth is Imminent
Is the City of Tomorrow Already Here?
For Better or Worse, More Change Ahead...read more
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