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May 15th, 2014
In This Issue:
Booth Fee Invoices
Check Your Stats
IMPORTANT Fireproofing Info
Swag
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Hello, Friends!  
 
Lots of important info in this latest newsletter.  PLEASE read it thoroughly so you don't miss anything! 
Booth Fees DUE TODAY!

paypalYour booth fee invoice is due by the end of the day today.  Please email Lindsey if you need your invoice re-sent, or you need to address anything regarding your invoice. 

Please keep in mind these important points from our FAQ regarding booth fees:

What is your refund policy?
If you are accepted to the show and later decide that you are unable to participate, we will refund your booth fee in full, provided that you let us know six weeks before the show date.  No refunds will be offered to vendors who drop out less than six weeks prior to the show.

Is there a penalty for last-minute vendor dropouts?
Yes, because of the huge time burden that goes along with withdrawing a vendor from the show so close to the show date, as well as finding a replacement, there is a $50 penalty for any vendor dropouts that happen within four weeks of the show.  Please consider your ability to vend carefully before you commit to the show!
Check Your Stats

check your stats  Please take a moment to review your booth details over in our Vendor Portal, right there at the top of the page.  This is the information we'll be using to create the booth map, and no changes may be made after this happens.  

 

Find your name in the appropriate PDF (depending on whether you'll be participating in the wholesale show, or the weekend show only), and email Lindsey if something doesn't look right.

 
Again, if you haven't already checked your listing on our vendor page, please make sure to do so today.  There are still a handful of folks who have not submitted their logos (if you don't see your business listed there, that means you!), and we can't get you up on the page if we don't have your image.

*You have until May 21st to submit any changes for either of these listings.
Fireproofing

important The Fire Marshal has recently been cracking down on shows like ours, and coming to make sure that all our vendors are in compliance with the Seattle Fire Department's Fireproofing Codes.
 
Depending on your booth setup, there may be some hoops you'll have to jump through to make sure you are in compliance, so we recommend getting an early start in thinking about this so you won't be scrambling at the last minute.

This is crucial information, and if the Fire Marshal comes the morning of the show to check and your booth is not in compliance, he will ask you to dismantle your booth and you will not be allowed to vend.  This would obviously be a horrible situation for everyone, so please do your due diligence and read up!

If you have any questions about how these fire codes pertain to your booth specifically, please direct them to the Fire Marshal directly at 206-386-1450.  (Tom Heun, pronounced "Hoyn," is the name of the Lieutenant who typically comes to check on our show.)
 
Start Thinking About Your Swag!

swag
What is swag?

The reason dozens of shoppers line up at our doors for hours before we open is clear: We are known for our great swag bags!

"What are swag bags?" you may ask.  Well, all vendors are required to submit no less than $25 worth of merchandise that will be included in these goodie bags, which are given to the first 100 fans through the doors each day.  

 

It's a great way to attract new fans, it creates a huge buzz (hence the lines that go all the way to the Key Arena) and it's a great promotional tool.  The bags are full of a range of items, from a sample of soap to nice jewelry and accessories.  We try to allocate each bag with a variety of merchandise that makes it exciting for our fans while also helping you to promote yourselves.

 

We want these to be bags full of goodies - real examples of unique, hand-crafted arts and crafts that will be fun for the audience and a great way to reach a new market of interested crafting fans.

 

Here are a few things that, when contributed alone, do not meet the $25 swag minimum:

  • business cards
  • buttons with your logo or trademark
  • stickers with your logo or trademark
  • postcards with your logo or trademark
  • magnets with your logo or trademark

We no longer accept stacks of business cards - even when accompanying your actual swag.  This is something we have been getting a lot of negative feedback about in recent years -- swag bags full of business cards and coupons.  These are also very time consuming to put into the bags, AND, we know you pay good money to have them made, and we don't want them to go to waste!  So please do not send them!  They will be thrown away!


Basically the swag recipient should open that bag and be floored by what awaits them. Things that intrigue the customer to come and see what else you have in store is what we are looking for.

 

If you really do not want to make your own swag, you have the option to contribute $25 instead, which will go towards the purchase of additional swag and swag accessories to be included in our world-famous swag bags.  This fee will be invoiced if we do not receive your swag by June 20th.

 

Note to food vendors: Because of obvious spoilage issues, your swag will be due during Friday load-in, or day of show.  If we do not receive your swag at this point, you will be expected to pay the $25 swag fee in cash before doors open to the public.

 

Your swag should either be dropped off at or shipped to Schmancy (1932 2nd Ave. Seattle, WA 98101).  Schmancy is open Tuesday through Saturday from 11-6.  If you would like to drop off swag before or after hours please leave at the front desk of the Moore Hotel with a note that it is for Schmancy.
Whew, lots to digest!  Thanks for making it through to the end!
- Kristen and Lindsey
 
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