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Any company, whether it's a Start-Up or established entity, requires a Business Plan to guide its Management Team toward achieving the Growth Objectives of the Company. Inherent in its Business Plan is a detailed market assessment, that characterizes the position of the new idea/new company/established entity in the market it serves, vis a vis its competition.

• Defining the Business's Vision-Identifying the Market Need your firm will serve.
• Offering-Product/Service
• Focus-Market Segment/Niche/Customers to be served
• Characterization of the Market Segment served:
• Competition
• Market penetration-multiple growth scenarios- likely competitive response
• The Risks; how they will be mitigated
• The Team comprising the Company
• Pro Forma P&L
• Initial Investment/Return on Investment
• Global Opportunities (not included in this Workshop)

Aaron Lebedow is Co-Founder and Chairman of a Marketing Consulting Firm that evolved to eight (8) global offices and two (2) offices in the U.S., primarily serving Fortune 500 companies. This firm focused on assessing market conditions, determining the likely impact of new/evolving technologies and evaluating the strengths/weaknesses of the client's competition. In addition, Aaron's firm was responsible for assessing the viability of its clients Business Plans.

Taught Business Planning, at the College level, for four (4) years.

Taught Business Planning at Score for nearly three (3) years.

SCORE services are provided on a non-discriminatory basis without regard to race, gender, national origin, or disability