Like us on Facebook Follow us on Twitter View our profile on LinkedIn                                                                         Argo Marketing Group | 07-29-2014 | Vol.12 
Hiring a Quality Workforce in
Customer Engagement
Employees serving on the front lines of customer engagement will make or break your customers' experience with your brand.  A workforce made up of highly qualified, engaging people is the foundation to providing excellent customer care. Without it, both company revenue and customer satisfaction will suffer.  With over 10 years of experience in hiring and training contact center employees, we've identified key processes to ensure we're employing only those of the highest caliber.  Read more...

  



Recent Article

Happiness Engineers - A Tool for Employee Morale

 

 

Maintaining a positive workplace culture is critical for any customer engagement center.  When employees are happy, attrition rates decrease.  Low attrition rates save companies substantial revenue by reducing costs associated with recruiting, hiring, and training new employees.  Additionally, happy employees provide better customer care and achieve better results.  Maintaining high employee morale in a customer engagement center is challenging and takes active, ongoing effort. One of the most effective ways of doing this is by designating Happiness Engineers.

 
 
Industry Insights          Media Features

 


90% of people today get their news from the internet, and 43% from social media. See why brand management is important in this article from CBA National Magazine.

 

Direct Marketing is measurable and provides you with a list of existing and potential customers.  More on this from Omnific Design.


iMedia Connection tells us here that US Advertisers will spend $29.61 billion on direct response marketing alone in 2014.

Narrating a strong brand story that is consumer-relevant has become increasingly challenging, according to this feature on MobileMarketer.

Be sure to look out for our full-page ad (pictured above) in the August issue of Response Magazine!

 

We'll also have a column published in the August issue of Response Magazine titled "The Balance Between IVR and Live Agent". Be sure to take a look!

 

"Customer Engagement Centers - Your Unsexy Marketing Initiatives" - that's the title of the article we wrote for BroadcastingCable.com.  Read it here.

 

Here's a piece in our local newspaper, The Sun Journal, featuring our epic 220-gallon saltwater fish tank.  Check it out!

What's New at Argo? 
 
Happy 4th of July!
 
We hope summer is treating you well and that you had a great 4th of July! We celebrated with a BBQ on the rooftop deck of our Lewiston, ME customer engagement center.  We also held a contest called "Independence Day Pride" where employees dressed in red, white and blue.  See pictures here.


Argo Makes Inc. Magazine's 500|5000 List - Again!

We don't know our number yet, but we're excited to announce that we've made the Inc. 500|5000 list of fastest growing companies in the United States for the second year in a row! We'll have an official announcement about this coming out shortly.

 


Brown Bag Lunch: LinkedIn

For this month's Brown Bag lunch session, Miranda Casey discussed all things LinkedIn.  Having a presence on LinkedIn is very important for branding reasons.  Check out our company LinkedIn page here and view Miranda's presentation here.




Press Release:
Government Solutions & Political Advocacy Services
 
Argo announced two new service verticals: Government Solutions and Political Advocacy.  "Campaign success is dependent on providing a consistently positive experience time and time again through proper planning, training and execution," said Jason Levesque, CEO of Argo Marketing Group. "These new service verticals are meant not just to shape public perception, but to provide even greater value through increased engagement and personalization."  Read our press release here.

  
 
Meet The Interns!

We've had extra help this summer!  Our interns have been heavily involved in our Business Development and Marketing & Communications teams.  From left to right:  Abby Bennett, Jared Woods, Miranda Casey, and Bridget Donovan.  A blog entry detailing their experience will be coming soon!
 


We're Traveling!

Argo will be attending the Affiliate Summit East 2014 from August 10-12, 2014 at the New York Marriott Marquis and we'll be exhibiting at LeadsCon 2014 from August 14-15, 2014 also at the New York Marriott Marquis.  Be sure to connect with us!  An e-blast detailing our schedule will be sent out shortly. 


 

 
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64 Lisbon Street, Lewiston, ME | 207.514.0744