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From Gigi's Desk:
9 Ways Promotional Products
WORK for Your Business
(synopsis from article by: Arsham Mirshah - AMA-Baltimore)
Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business. We've all heard that phrase "you have to spend money to make money" haven't we? But what, exactly, are we supposed to be spending our money on? I'll tell you what.. Promotional Products! They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, does it not?
Here are 9 reasons why you should use promotional products to market your business:
- Giving of a product to someone else will make him or her more likely to do business with you.
- Everyone wants to be the popular table at the trade-show, am I right? We all want attention for our companies and our brands and promotional products are a great way to attract that attention! There is no more powerful word in the field of marketing than the word "FREE", so why not offer free stuff?
- Conventional advertisements generally run for a set period of time. TV ads might run for a few weeks, billboards for a few months, etc. Promotional products are a unique form of advertising that could potentially continue advertising to new target markets for an unlimited amount of time.
- Brand recognition requires repeated exposure to the brand name, slogan and logo. Seeing the same thing over and over again is often one of the best ways to remember something and that's where promotional products come in.
- Promotional items have an uncanny ability to reach an audience far beyond your targeted boundaries. The most obvious examples of how this is accomplished are by using pens and t-shirts.
- Promotional items can also be given to employees to reward goals met, accomplishments and even just hard work in general.
- Promotional items have no geographic or demographic limitations and because of their mobility, items such as USB drives, t-shirts and pens have the ability to reach a vast number of people you may have never gotten the chance to advertise to.
- The thought of someone passing on a well thought out personal gift to someone else generally promotes blood boiling anger but not in the case of a promotional product. If your promotional product is being passed along, you should be elated!
- A simple pen could be the reason for your largest client. The whole purpose of advertising is to generate revenue for your company. The fantastic thing about promotional products is, that's what they're designed to do!
I can help you with your next marketing project, let's have a one-on-one meeting to review your options and ideas. Looking forward to hearing from you!
Gigi Banks
[email protected]
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Customer of the Month: Saint Catherine of Alexandria School
The school opened in 1954 with the help of the Sisters of St. Francis, and within two years was bursting with 500 students. In 1979, the library wing was added which houses their computer lab. In 1998, their administration building was completed with the new kindergarten, and the science lab was completely overhauled creating a top-notch educational facility.
They currently have an enrollment of more than 300 students. Their program includes full lab sciences, a complete music program, Spanish, computer lab, physical education, competitive sports, daily religion and sacrament preparation, as well as an academically rigorous curriculum.
St. Catherine's has had great success in academic competitions including Science Fair (1st place in the state of California), Spelling Bee, and have done well on essay contests (including excellent showings with the Serra Club vocations contest).
Students perform well in high school placement. More than 95% of their students who apply are accepted at Notre Dame or Aquinas High School, and no fewer than five of the last 15 Valedictorians at Notre Dame have come from St. Catherine of Alexandria.
St. Catherine of Alexandria School 7025 Brockton Ave
Riverside, CA 92506 School Phone: 951-684-1091
Principal: Mr. Rick Howick
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Employee of the Month:
Shawn Guyett
Shawn started working at The Hanigan Company in 1999 when he was 17 years old. Fifteen years later, he is called "the man with many hats" He has held many positions in the production area and is now Production Manager. In the last year, he has embraced administrative tasks in the front office. He is notorious for putting out fires and doing so always with a smile.
Management agrees that Shawn is an irreplaceable asset to the Hanigan Family.
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Calendar of Events: - May 5, 5:30 PM - Afterhours Business Mixer (Alvarez Lincoln Jaguar, 8051 Auto Dr)
- May 8, 7:00 AM - Good Morning Riverside (The Mission Inn Hotel & Spa)
- May 20, 7:15 AM - INSIDE Hunter Park (Location TBA)
- May 28, 11:30 AM - 30th Annual ATHENA Award Presentation (The Mission Inn Hotel & Spa)
- June 5, 7:15 AM - INSIDE La Sierra (Location TBA)
- Tuesdays, 8:00 AM - TEAM Referral Network (Mimi's Caf�, 2230 Greffen Way, Corona, CA)
- Wednesdays, 7:30 AM - Business In Action (Chamber Bourns Boardroom)
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Promo Item of the Month:  Our Aluminum Retractable Banner Stands are available in 10 mil indoor premium vinyl. The retractable stands are conveniently packed in a carrying bag. $175.00 31 x 80" Full color PLACE YOUR ORDER TODAY!!!
Gigi Banks: 951-688-9114
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