July 2015

5 Trends in
Event Mobile Apps [Infographic]



Attendee Mobile App - Aggregator vs. 
Integrated Solution

It's the Wild West in the attendee mobile App space! The barriers to entry are low and there are literally hundreds of companies offering solutions. Prices are being beat down and there's a bloodshed on the horizon with companies that won't make it.

 

Larger conferences are increasingly putting more into their App and scaling back their thick program to an at-a-glance version. They're embracing features that add value to the attendee experience including access to handouts, journaling and networking. For many, the App choice is a reflection of their brand...thus a critical decision that goes beyond the conference itself.

 

Conference organizers must choose wisely,  . So who's going to make it and who won't be around in a few years? Our bets are on two primary vendor types:

 

  1. The custom shop that delivers on brand experience.
  2. Solutions where the App is an output of the data collection process (registration, speaker management and exhibit floor solutions).

 

Solutions that are primarily aggregators with a tool set will likely lose the race.

 

We recommend that conference organizers choose their solutions 6 - 9 months out. Keep the dialogue going with your core event technology providers to understand their future developments and partnerships. Do lots of due diligence on the health of your App provider. Year round solutions are less likely to be successful in the association vs. the corporate space.

 

What are your predictions?

 


It's time to juice up your attendees' conference experience with a mobile app. The best built-for-purpose conference apps provide a seamless and user-friendly experience that can be customized by the attendee. Built-for-purpose conference apps have hit the fast-follower stage. In fact, most major conferences are in their second or third year of implementing this attendee-centric tool. The quickly changing app landscape, however, means everyone can benefit from a few pointers. 

This eBook is courtesy of CrowdCompass/Cvent. Two years ago, they engaged us to assist in penning this publication. The eBook isn't a sales pitch, but rather a helpful guide for event technology decisions and implementation...with a primary focus on the Attendee Mobile App.

 

anchor3What to Look for in a Mobile Solution

 

Experts say that Mobile internet traffic in 2011 was eight times that of the entire internet in the year 2000. As a show manager in these times, you have to make sure you offer your attendees the option to plan their experience at your show using their mobile device. It's not just a convenience now, it's almost an expectation. When looking at mobile vendors for a native app dedicated to your show, here are a few items to keep in mind...

 


article410 Things to Consider When Choosing the Perfect 

Mobile Event App

 

Many meeting professionals are abandoning the printed program guide in favor of mobile apps to inspire and communicate with attendees at their events. But with so many options available, choosing a mobile app for conferences and events can be tricky: without a clearly defined set of requirements, you may be lead astray. Here are ten things to consider when choosing the perfect mobile app...

 

article5Are You a Geek or a Technophobe?

 

When it comes to technology, planner competency is often at one of two extremes - technology geek or technophobe. Where do you fall? Tech geeks are attracted to shiny, new objects and rarely align decision-making with strategy. Conversely, technophobes resist change or defer to their IT departments, many of which also lack strategic insight. The most effective and valuable planners lie squarely in the middle. And that means that you'll need to grow your competency in technology strategy to increase your value. Here are five tips to get you started.

 

 

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