Whether you're trying to get sponsors or clients, you need to be persuasive.

So what can make you persuasive?

 

1. Offer Your Help 
   Linda Clemons, one of the top sales trainers and a popular speaker at my events, talks about approaching people and asking them, "How can I help you?" When you give something, people want to give you something in return.
               
2. Listen
   Make it easy for sponsors and clients to open up to you about their goals, challenges and visions. After you know what people want, you can create brilliant solutions for them.
     
3. Use Social Proof 
   Testimonials and case studies from satisfied sponsors and clients are golden. People like to see glowing endorsements about you. 
               
4. Be Credible
   
   This is where the sponsor proposal and great marketing comes in. If you're approaching sponsors, you need to have an industry-standard sponsor proposal with professional graphics and the right compelling benefits. If you're trying to get more clients, make sure your online and offline marketing are first-rate.      
    
5. Connect
   Be empathetic and create a connection with someone. Let them know that you really care and are not just trying to sell them something. People buy from people they know, like and trust, so create an emotional bond with your sponsors and clients. Let them see your humanity.