It's no secret that Google is the industry leader in online search. Though Search Engine Optimization is extremely important in ranking your organization at the top of Google's search results, other tools can also assist you in capturing the attention of potential patients. Paid search can help your organization stand out from the competition if your ads are effectively targeted to the right audience. This webinar will teach you the basic fundamentals of paid search advertising and dabble into the basics of display advertising through Google's vast network of partner websites. This is a basic course designed for the novice user just starting to dip their toes into advertising opportunities available through Google AdWords.

 

About the Speaker
Carie Schelfhaudt is the Director of Digital Marketing at McDougall & Duval. An active player since the inception of social media and Google AdWords Certified, Carie directs all social and digital marketing strategies for McDougall & Duval's clients, a majority being in financial services. Carie is a sought after speaker and writer, presenting at conferences and regularly writing columns to educate others on the best practices for online and social media marketing.

 

 

 

 

Content marketing is a popular new tactic for healthcare marketers struggling to break through the noise with their target audiences. But it seems like a tremendous amount of work and how can you measure the ROI?

In this webinar, Ahava Leibtag will show you how to set up a content marketing campaign for your healthcare organization. Using existing resources, you will learn how to repurpose content, choose tools and channels that work best for your business and build measurement from the beginning.  Join if you are curious about content marketing, social media ROI and how to sell your senior leadership on this exciting new digital marketing opportunity.

 

About the Presenter 

Ahava Leibtag is passionate about content and prides herself on tackling the toughest content projects-from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013.

 

Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post.

 

Ahava received her M.A. from Georgetown University and her B.A. from Stern College. She lives in the Washington, D.C., metropolitan region.