Argo Marketing Group | 5-28-2015 | Vol.22
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Argo
attended Ad:Tech 2015 in San Francisco, CA and the CNP Expo 2015 in Orlando, FL. In addition to reconnecting with our clients and partners, we also attended several informational sessions and gleaned valuable insights about industry trends. Some of them include:
- David verses Goliath: that was the motto used to portray a startup set for battle against a large brand its directly competing with, also called a Challenger Brand.
- 50% of audiences consume e-mail on their mobile devices.
- By 2018, 6.3 billion dollars will be lost in fraud.
- Next big thing in payments: payments will be easy to submit and include frictionless security, meaning they do not slow users down.
- Customer service is more important than ever in preventing chargebacks.
To see our blog recapping these events, please click
here.
If you attended Ad:Tech and/or CNP Expo and would like to connect with us, please e-mail us
here
or call
855-511-1123
. We'd love to hear from you!
Related Articles
One of the most valuable benefits of attending Response Expo is the ability to engage some of the greatest minds in the industry - those who've honed their craft through years of trial and error and have truly mastered their respective fields. This year, we sat down with 4 of them and asked:
What is the best, singular piece of advice you could give somebody just entering the direct response industry?
Having a customer service operation costs money. Online marketers and direct response marketers alike generally view customer service as a necessary expense in a suite of required services, right along side the likes of fulfillment and media buying. While customer service is a necessity for any campaign, the perception that it is an expense is slightly flawed. In reality, customer care is an investment that directly yields an ROI.
|
|
|
Industry Insights Expert's Corner
|
|
|
|
|
Highlights:
Customer Experience
A rapid response in customer service is a secret weapon to building the customer experience. More on this here.
Expertise on the product/service, positive language, and listening are crucial steps in building the customer experience, according to WinTheCustomer.com.
Serving customers with pleasure makes all the difference in quality customer care. Click
here for more.
According to
Forbes, the customer holds the card, and effective engagement turns these customers into promoters.
|
Michaella Harkey
Compass Rose
In this month's Q&A, we interviewed Michaella Harkey, co-founder of Compass Rose. She and Maria Eden, also a co-founder, are direct response marketing specialists providing expertise in media, call center technologies, order management systems, and multi-channel marketing.
Q. Do you recommend that marketers use both offline and online marketing? Why?
A. Everything depends on our client's objectives, but in general, yes. As I mentioned earlier, the customer experience is vital to our clients who are branding and building true customer relationships with their end customer. An online/offline... more
|
|
|
NewsMax Now TV Interview
Jason Levesque, CEO of Argo Marketing, conducted a TV interview with NewsMax Now, where he shared his thoughts on Rep. Fortenberry drafting legislation to allow the GI Bill to be used for small business ventures. He also discussed veterans, his training in the military, the leadership skills he acquired, and how that translates into entrepreneurship and being a successful business owner.
|
|
|
May for Employee Morale!
|
 |
|
 |
Argo will be attending IRCE from June 2-5, 2015 in Chicago, IL. If you're attending and would like to connect with us, please do so now!
Connect With Us Today:
855-511-1123
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
