   Argo Marketing Group | 2-5-2015 | Vol.18 |
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5 Must-Read Articles
From Argo Marketing in 2014
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Important Information For Marketers
In 2014, we wrote dozens of articles covering an array of topics involved in customer engagement. One of our primary goals in drafting this content was to address and offer solutions to a variety of questions and concerns marketers had. Additionally, we aimed to utilize our 10+ years of experience in providing direct response services to serve as an expert voice in customer care, sales, chargebacks, social media and branding, technology, and other areas required to be an exceptional customer engagement center. We've reviewed our editorial content over the last year and chose these 5 articles to highlight that offer insights into bettering your campaigns, from chargeback management tips to reducing fraud. We also included Q&A interviews with industry experts and Vlogs we recorded. Keep checking our blog for more articles coming in 2015!
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Industry Insights Expert's Corner!
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Follow up special offers nurture customers and keep the relationship going, according to this article on the Impact Blog.
Quality content isn't cheap or quick, but it's necessary! See more about content in this business2community article.
ICMI.com reminds us how new hire training can transform the customer experience. Be sure to read their tips.
Loyal customers should be treated just as well as new customers, and one way to ensure quality care is through active listening. Read more from
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Justin Steinle
Co-Founder, J2 Response
We interviewed Justin Steinle, co-founder of J2 Response. Justin has 22 years of experience starting, building, and selling successful marketing companies. In this interview, Justin spoke about print and radio advertising, while expressing the importance of diversifying marketing channels and testing offline marketing channels.
Q: Why is it important for online marketers to expand to other offline traditional media channels?
Read The Full Interview!
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Analytics, Voting Habits, Consumer Buying Habits
Argo's CEO, Jason Levesque, wrote an article discussing the parallels of voting habits and consumer buying habits and how perception and metrics play a critical role in understanding each.
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Idea Mensch: Interview With Jason Levesque
Idea Mensch conducted an interview with Jason, covering the start of Argo Marketing, what a typical day for him looks like, strategies that have helped him grow Argo, and the worst job he's ever had.
Read the interview here.
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Where Are The Argonauts?!
We just recently returned from The Affiliate Summit West in Las Vegas as well as The Great Ideas Summit in Miami, and there are several more trade shows we'll be attending in 2015. Next up is LeadsCon in Las Vegas. Please connect with us at the contact information below if you plan on attending!
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Teresa Giresi - Team Lead
Teresa Giresi is Argo's January 2015 Employee of the Month. Teresa, a supervisor in our Chargeback Management department, has been with Argo for over three years. Through great attendance, attention to detail, and being a team player, she continues to grow at Argo. She also motivates others and works extremely hard. Congratulations, Teresa!
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Connect With Us Today!
855-511-1123
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