Stan's Plan
Notebook Image I am VERY organized.  Clients have shared, on multiple occasions, this is a feature they admire in our relationship.  I keep them in the loop with lists, calendar invites, and homework assignments. However, what they don't know, is this organization is more to keep my Type A personality in check.  This is probably why digital marketing appeals to me, because of the planning.  

A well thought marketing plan makes your campaign THAT MORE powerful.  I have been talking more and more about digital marketing planning over on the blog.  One of the latest posts "Why Your Business Needs A Digital Media Strategy", discusses planning and guiding your audience down the "marketing touch point path".  You need to be thinking 3 steps ahead at all times.

Thinking ahead, also means you need to be in the loop with what is going on right now. Facebook, Pinterest and YouTube have some changes coming (see below).  I also provide areal world example of the marketing touch point journey with the "Social Media Minute". 

Take the content of this newsletter in.  Then get out a piece of paper and starting planning your strategy.  Or you can give me a call.  Now onto the social media news...
Facebook logo
Facebook has a new product it is offering called Product Ads.  The ad size becomes smaller however, the trade off is you can upload multiple images for one ad unit.  Facebook also suggests this ad has better targeting ability.  What do you think?  Will you be flocking to try this latest advertising feature?  Read more
Pinterest Logo
Pinterest has teamed up with Apple and is now offering Pin Apps.  That is right, now you can pin an app and even download it to your iPhone or iPad, directly in Pinterest.  There is even an App Store Account with segmented boards.  This makes it even easier to find Apps of interest. Now there really is an app AND pin for everything.  Read more
YouTube logo
This truly is Breaking News.  YouTube is rumored to be releasing a kid-friendly app for Android users TODAY.  The Mashable article reveals the app will have an easy-to-use interface, child-friendly content, & in depth parental controls.  Now parents, guardians & babysitters have stronger control over content that comes after the video has been viewed. 
Read more
Social Media Minute
GIF example The Voice returns tonight to NBC.  I admit it is a guilty pleasure of mine.  It is one of the few reality TV shows I watch. My husband and I are hooked.  Besides the musical talent and competition aspects, I love to see the way they push the envelope with their digital marketing.  Every season they find new ways to incorporate social media.  They do an exceptional job of building a strong relationship with their online audience, while the show is taking place on TV.

In the past this has included, purchasing music on iTunes, voting options on Facebook, the "Twitter Save" and of course using hashtags galore.  NBC and The Voice knows how to infuse social media into their recorded and live events to encourage viewers to interact online.  This season is no different.  They now have a GIF Keyboard.  

A GIF is a bunch of images, pulled together to create a mini movie that plays over and over.  Example: See image to the right.

Often funny images or quotable text are included to make it unique.  This type of content is extremely viral.  Of course Adam and Blake provide enough material alone, to make this work.  What do you think about this new feature?  Will you test it out?  Read more
Service Features 
Whether you are a tech savvy professional who needs a bit of help or a busy professional who would rather outsource your digital marketing, JO Social Branding has a little something for every business!
Digital Marketing Strategy 
Do you have a website, social media account(s), email marketing and/or
blog for your business?  

Are you scratching your head on how to make them cohesively work together?  

Hire me to help build, or enhance, your digital marketing strategy.  After our meeting you will have a unified digital marketing plan to help you connect with your customers online. 
Email Marketing Services
With email marketing you have control over message delivery, you have the ability to build stronger relationships with your audience & you can see what they opened, where they clicked, & how to market to them.  
As a Constant Contact Solution Provider I can help enhance your email marketing & transform it into a marketing tool that works for you.  
Upcoming Speaking Events
Thursday, Feb. 26, 2015, 11:15 a.m. - 1:00 p.m.
Constant Contact HQ, Waltham, MA
More Info & Register

Friday, Feb. 27, 2015, 8:30 a.m. - 10:00 a.m.
Microsoft Store | Burlington Mall, Burlington, MA 
Free
More Info & Register

Wednesday, March 18, 2015, 10:00 a.m. - 12:00 p.m. 
Peabody Institute Library, Danvers, MA 
Free 
More Info & Register
Inspiration Corner
Pinspiration
Pinspiration
Copyright © 20XX. All Rights Reserved.