Shaken and stirred. That's how most of us in healthcare communications feel these days, given the tumultuous changes underway in our industry and our own institutions.

This year's NESHCo conference on May 20 - 22, 2015, gives you a stellar array of practical, actionable guidance for navigating these changes.

From the opening keynote with renowned marketing strategist Chris Bevolo to the closing session with dynamic content marketing expert Ahava Leibtag, you'll gain insights, inspiration and proven tactics to help you succeed in critical areas like digital strategy, social media, patient engagement, research, branding and physician relations (check out the complete program here).

It's a national-caliber program right here in New England - at the fabulous Seaport Hotel in the heart of Boston's trendy Seaport District, a super-convenient location that's across from downtown, just off the highway and a short ride from the airport.

And that's not all! Our annual Lamplighter Awards gala promises to be the biggest and best yet as we recognize excellence in healthcare communications - and honor our 2015 Evans Houghton Award recipient - at the adjacent World Trade Center. It's a spectacular setting for NESHCo's preeminent event.

Plus, to kick things off, we're taking a trip back in time to Old Vegas and the heyday of the Rat Pack. Ol' Blue Eyes is back - and he's headlining our opening night social event.  As he'd croon, "let's face the music and dance!"

Add in great networking opportunities, special events for first-time attendees, and the chance to learn about new products and services from our exhibitors, and you've got all the essential ingredients for a NESHCo conference that really packs a punch.

Shaken and stirred, indeed!

So don't miss a minute of what's sure to be a sellout - register today and take advantage of our early-bird discount! And if you want to bring multiple members of your organization, we'll make it worth your while - check it out here.

See you in Boston!

Your 2015 Annual Conference Chairs,
Roxanne Jones & Vanessa Kortze

Successful Reporter Relationships 

Thursday, March 26

9-10 am

Presented by Felice Freyer, Boston Globe; Amy Blustein, director of marketing, Women & Infants Hospital

Boston Globe health care reporter Felice Freyer has worked the beat for 25 years. She'll tell us what reporters are looking for, and share her biggest pet peeves.  Amy Blustein is a health care communications veteran who has changed her media relations strategy to leverage websites, social media and blogs.  Learn how these women have worked together to tell amazing stories of innovation, medical miracles and health policy.

This webinar will give you takeaways to improve your media relations efforts and land that front page story for your organization.

How to Speak with One Voice...When You Don't Speak the Same Language

Thursday, April 30

9-10 am

Kim O'Leary, Communications Strategist, The University of Vermont Medical Center and Michael O'Farrell, Director of Marketing & Communications at Lawrence + Memorial Hospital

When hospitals affiliate, how do you create consistent, culturally-sensitive messaging across multiple organizations with different needs and methods of communicating?  Especially when you're only just getting to know your affiliate marketing communications colleagues?  Join speakers Mike O'Farrell and Kim O'Leary as they share lessons learned during their respective organizations' affiliation processes.  They'll discuss how to establish strong, trusting relationships with new colleagues; deliver effective system-wide internal communications; and navigate tricky rebranding situations.

A discussion with author Sheri Fink, MD 

Thursday, May 28, 2015

9-10 am

BE OUR GUEST! Non members please join us for this special webinar. Enter the discount code GUEST on the payment page to join us for free. 

If you are already registered from the previously scheduled date, you do not need to re-register for May 28. 

Buy the book here 
(You do not have to read the book to participate in this webinar)

Join physician and author Sheri Fink, MD who will discuss her New York Time best seller Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital for this riveting discussion. After Katrina struck and the floodwaters rose, the power failed, and the heat climbed, exhausted caregivers chose to designate certain patients last for rescue. Months later, several health professionals faced criminal allegations that they deliberately injected numerous patients with drugs to hasten their deaths. Five Days at Memorial, the culmination of six years of reporting, unspools the mystery of what happened in those days, bringing the reader into a hospital fighting for its life and into a conversation about the most terrifying form of health care rationing.