"Some of the best advice I was given when I started my own business is to think about sales as service.

Not 'how can I sell to this person?' but 'how can I service this person?'  When I approach my sales conversations now, it's all about asking specific questions, then listening and seeing if there's a good fit 

between what they need/want and what I can provide.  If so, then I share with the person how I can do

that.  If not, I'll do my best to refer them to something/someone that seems like a better fit.  Then I'm truly serving that person and not selling them.  Even if I lose the sale by referring elsewhere, they remember 

that and often refer others to me or at least talk well of me.  So, it's always a win-win."

                                                                                                                              ~ Taken from Manta.com