Do you want to know why most people don't stay motivated to practice healthy behaviors (exercise, dietary change, etc.), even when they deeply want to? In this presentation, Michelle presents research explaining why the traditional approach to promoting healthy behaviors sets employees and patients up for short-term rather than sustainable behavior. Integrating behavioral science with positive organizational scholarship, she will explain how sustainable behavior change, personal well-being, and organizational thriving can result from reframing "healthy choices" and self-care with "The Right Whys" (e.g., vitality). Come to this session if you want to learn a new science- and practice-based approach for motivating and maintaining healthy behaviors among individuals that concurrently fosters outcomes that organizations desire.