As consumers become more mobile and more digital, research by Inovca, a call intelligence company shows that the old fashioned telephone call is more important than ever.
Smartphones, mobile marketing, and click-to-call capabilities have helped the number of inbound phone calls to businesses rise dramatically and people who call are MORE likely to buy.
Why Are They Choosing to Call?
59% to quickly get an answer
57% to talk to a real person
54% to get more info than available on the website
44% to accomplish something that can't be done online
42% because its convenient
Wearable Technology Skyrockets
The International Data Corp estimates that 72.1 million wearable technology units will be shipped in 2015 up from 26.4 million units shipped in 2014.
Devices capable of running third party apps will take the lead in 2016 changing from a majority of basic wearable technology products such as Fitbit and Xiaomi to smart wearable products such as the Apple Watch or Microsoft Hololens.
Outdoor Recreation Participation
The Outdoor Industry Association participation study in 2014 showed:
Backpacking - 10,101,000 participants up 11% in 3 years
Trail Running - 7,531,000 up 11%
Freestyle Skiing - 4,564,000 up 14%
Cross Country Skiing - 3,820,000 up 13%
Snowshoeing - 3,501,000 up 16%
Stand Up Paddling - 2,751,000 up 38%
Telemark skiing - 2,188,000 up 26%