Families are crucial to ensuring students attend school every day whether their role is to transport a young child to school or monitor whether their teenager is showing up to class. What families say and do has a big influence on their child's attendance. 

As a member of the school community, it is important to engage and inform parents and guardians about why regular attendance is so important and how quickly a child can fall behind due to too many absences. Attendance Works has developed a  winter messaging toolkit that offers tools for helping parent and community members develop strategies and plans to help children get to school. You might consider sharing their talking points with parents during this upcoming winter season. Check them out here.

Please access the entire Winter Messaging Toolkit on the Attendance Work website:
http://www.attendanceworks.org/tools/for-public-messaging/winter-messaging/