How to Market to Millennials
The First Web Native Generation Will Buy From You
Gabrielle Jackson, Award Winning Author & Generational Strategist to Speak
Thursday, Jan. 14, noon-1:30 p.m.
Union Jack’s British Pub, 2072 Somerville Road, Annapolis
Next to the Annapolis Towne Centre at Parole
Learn how to market to and work with millennials from a millennial marketing expert at the January program of the Central Chesapeake Chapter of the Public Relations Society of America.
Gabriele Jackson will explain how to market to and work with millennials at the group’s January program. Jackson, author of “5 Millennial Myths: The Handbook for Managing and Motivating Millennials,” will provide strategies for marketing to and retaining millennials. The cost, including lunch, is $25 for members and $30 for non-members. Call 301-904-3690 for more information. Please register by Jan. 12, 2016.
This is a generation that does not read newspapers. Where do they get information they trust? Jackson will also reveal why recognition is more important than money for Millennials in the workplace (they only last 11 months in a DC area job). She will discuss how a generation that has been protected from failure by their parent’s fares in the workplace. Learn why don’t they feel they need their elders for workplace information but how bosses can offer them needed interpretation of information and data. She will sign her book after the program.
Jackson, a member of the Millenial generation (1981-2000), has been featured in Huffington Post, Fast Company, Business Insider and on Bloomberg Radio for her work with the millennial generation. A generational strategist, she is founder and president of The Millennial Solution, a company helping generations work better together through online and in-person training workshops.
The Central Chesapeake Chapter of the PRSA offers public relations professionals in the Annapolis region the opportunity to learn new skills and network with other area professionals. PRSA is the world's largest professional organization for public relations practitioners with more than 21,000 public relations and communications professionals across the United States. For more information about the chapter, visit the chapter website, http://www.prsachesapeake.org and its Facebook page, https://www.facebook.com/PRSAChesapeake.
