FREE Online Learning Series
"Hot Small Business Marketing Trends
You Need to Know"

Proven Marketing Strategies for Busy Entrepreneurs
 

Register Now - It's FREE! 

Presenter: Sydni Craig-Hart & Wil Hart
Multi-Award Winning Marketing Strategists
Co-Founders, Smart Simple Marketing
Constant Contact Authority Local Experts
Constant Contact Master Certified Solution Providers

 

Series Schedule:

June 8 -  What's Working Now: The Latest Small Business Digital Marketing Trends You Need To Know   

June 15 - How to Get More Customers With Mobile Marketing         

June 22 - Set It and Forget It Marketing for Busy Entrepreneurs

June 29 - How to Save Time, Money and Effort With Your Marketing Campaigns

All sessions will be held at 2:00pm and run for approximately 45 minutes.

NOTE: A replay of each session will available for a limited time.

 

Who Should Attend: 

• Established small business owners
   
• Current entrepreneurs
   
• Aspiring Entrepreneurs
   

What You'll Learn:
 

June 8 - What's Working Now: The Latest Small Business Digital Marketing Trends You Need To Know

We are surrounded by technology, and that technology has changed the ways that businesses and consumers interact.  The changes permeate all aspects of business: running operations, designing and building products, overseeing human resources and education, tracking performance and making projections and strategies.  More than those, however, marketing is one of the areas most impacted by the rise of technology in recent years.  Taking advantage of that technology and the avenues it creates for engagement between brands and consumers is at the heart of digital marketing.

Join us as we look forward at just a few of the trends in digital marketing that we believe small businesses should be paying attention to in the year to come.  We’ll explore what the trends are and some simple ideas for jumping on and taking advantage of them.

The trends we’ll discuss include:

• Digital marketing – it can no longer be ignored and how to get started
  
• Content marketing – it’s more important than ever and what this means for your business
  
• Targeting + Segmentation = Personalization – delivering the right message, to the right person at the right time
  
• Mobile (experience and advertising) – What's working now
  
• Decoding your data – make smarter decisions using the info you already have
  

June 15 - How to Harness the Power of Mobile Marketing

Mobile internet usage is growing fast – more people are starting to receive and read your email and social media messages with their smartphones.

In addition, more businesses are starting to use mobile devices to create marketing communications and make it easy for their customers to buy from them.

Join us for this insightful class and discover how to make mobile a part of your business.

In this session you’ll learn:

• How to get your business found online
• How to get more customers with mobile marketing
• How to create interesting, engaging content with and for mobile
• How to implement what you learn immediately

Register Now - It's FREE! 

June 22 - Set It and Forget It Marketing for Busy Entrepreneurs

Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays?

How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings?

Do you wish you had a way to reward new subscribers & inspire them to take action right NOW, when their interest is HOT?

Autoresponder campaigns do what YOU wish you had the time to do! Us them to follow up, inform, entertain, & provide incentives for action & engagement - they work automatically while you focus on your business. This online class will teach you:

• The difference between automated messages and autoresponder campaigns
• Where autoresponders can help you do better marketing communications
  
• Key actions that trigger emails to be sent
• What steps to take to design effective autoresponder campaigns
• The “evergreen content” that works best for your audiences

We’ll also cover dos and don’ts, show a sample autoresponder calendar, and share real case studies of success with autoresponder campaigns. 

June 29 - How to Save Time, Money and Effort With Your Marketing Campaigns

Metrics – can be like magic. Understanding how your audience is responding to your messages can help you to do more of what's working and less of what's not - which saves you time, money and effort!

Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed?

This online class will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it to improve your marketing campaigns.

You’ll learn:

• How email open rates and click-through reports can help you know:
  • Which of your products/services are hot, which are not, and how to test for best results
  • Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts & energy
  • The calls to action/messaging that actually WORK
  • Best times, days and ways to get the response you want
•  How evaluating event registration and survey response patterns can help improve your next campaign by leaps and bounds
• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want
• How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!

Throughout the series you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”  

Join us and start to build a plan that will help you grow your food truck business by attracting more customers and increasing your sales

Secure Your Spot
It's FREE!