Two week's ago we covered some
Digital Marketing Definitions to get you started thinking about your 2016 marketing dollars. Last week we asked you to think about what
Human Resources you can dedicate to your digital marketing efforts.
The reason that your human resources now play such an important role in digital marketing is because attracting new customers online is now all about content. Big brands now actually worry about their "Content Budgets". Content has become big business with 27 million pieces of content shared daily and an estimated $118 Billion to be spent on content creation in the US in the next year.
And someone has to create all of this content!
"Coca-Cola now spends more money creating content than on TV advertising"
Most golf courses are small businesses and do not need to create content at the pace of Coca-Cola or Red Bull. But with more than 60% of consumers more likely to purchase from a brand that shares their own content - content is key.
Most golf operations currently have some type of social media presence and send out emails to a database at some regular frequency. If you do not, start yesterday.
But blogging in our opinion has not been adopted by the golf industry as much as it should have been. We have been stressing this point for quite some time and now urge you to take notice.
- Blogs give your business a voice
- Blogging drives traffic to your website
- Blogging is highly effective for SEO
- Blogs reach out to your potential customers
- Blogs inform your current customers
- Blogs give the outsider a chance to become an 'insider'
- Blogs make a connection between your business and your customers
You may not want to call it a blog and that is fine. Any place on your website where your team can contribute content that is original and authentic will do the job. Be unique, be frequent and create!
If you would like to chat more about Content Creation give us a call at 604-506-2226.
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